| 000 -LEADER | |
|---|---|
| fixed length control field | 01571pam a2200409 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | oc2007055986 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430144659.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060828s2006 sz a 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | oc2007055986 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA675356 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 013542483 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782940373185 (pbk.) : |
| Terms of availability | 34.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 2940373183 (pbk.) : |
| Terms of availability | 34.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKM |
| Transcribing agency | UKM |
| Modifying agency | YDXCP |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | ukblcatcopy |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .B866 2006 |
| 069 ## - | |
| -- | 09135072 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5823 .B866 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Burtenshaw, Ken. |
| 9 (RLIN) | 128402 |
| 245 14 - TITLE STATEMENT | |
| Title | The fundamentals of creative advertising / |
| Statement of responsibility, etc | Ken Burtenshaw, Nik Mahon and Caroline Barfoot. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Lausanne ; |
| -- | [Worthing] : |
| Name of publisher, distributor, etc | AVA Academia, |
| Date of publication, distribution, etc | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 176 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 23 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "A visually stimulating introduction to the process and application of creative advertising, with practical steps designed to hone creative skills" -- publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 128405 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising campaigns. |
| 9 (RLIN) | 128408 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Commercial art. |
| 9 (RLIN) | 128412 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mahon, Nik. |
| 9 (RLIN) | 3925 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Barfoot, Caroline. |
| 9 (RLIN) | 55914 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p34.95 |
| -- | 07-18-2010 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-18-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 07-18-10 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | sz |
| -- | 4 |
| 935 ## - | |
| -- | PO36211 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5002418 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books Book Cart:19 - Entry Collection |
| o | - |
| p | 128.44 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 2 |
| v | 0 |
| w | 2 |
| x | 0 |
| y | i10365916 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books Book Cart:19 - Entry Collection | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 128.44 | 2 | HF 5823 .B866 2006 | 5002418 | 2023-11-07 | 128.44 | 2015-07-25 | Books |