| 000 -LEADER | |
|---|---|
| fixed length control field | 01611cam a22003738a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2009053331 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430144649.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091229s2011 cau b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2009053331 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412979450 (pbk.) : |
| Terms of availability | 67.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1412979455 (pbk.) : |
| Terms of availability | 67.95 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P96.M4 |
| Item number | P68 2011 |
| 069 ## - | |
| -- | 09135072 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | P 96 .M4 P68 2011 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | P 96 .M4 P68 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Potter, W. James. |
| 9 (RLIN) | 125125 |
| 245 10 - TITLE STATEMENT | |
| Title | Media literacy / |
| Statement of responsibility, etc | W. James Potter. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Thousand Oaks : |
| Name of publisher, distributor, etc | SAGE Publications, |
| Date of publication, distribution, etc | 2011. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 1006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 462 p. : 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Why increase media literacy? -- Media literacy approach -- Audience. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Current status -- Content. Mass media content and reality -- News -- Entertainment content -- Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Media literacy. |
| 9 (RLIN) | 125127 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p67.95 |
| -- | 07-18-2010 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-09-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 07-18-10 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | cau |
| -- | 0 |
| 935 ## - | |
| -- | PO36211 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5002061 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books Book Cart:17 - Display |
| o | - |
| p | 249.72 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 2 |
| v | 0 |
| w | 2 |
| x | 0 |
| y | i1036142x |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books Book Cart:17 - Display | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 249.72 | 2 | P 96 .M4 P68 2011 | 5002061 | 2023-11-20 | 249.72 | 2015-07-25 | Books |