| 000 -LEADER | |
|---|---|
| fixed length control field | 01949cam a2200349 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2008013548 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430144541.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080324s2009 mdua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008013548 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780742555419 (pbk.) : |
| Terms of availability | 34.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0742555410 (pbk.) : |
| Terms of availability | 34.95 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .B5568 2009 |
| 069 ## - | |
| -- | 09006249 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.123 .B5568 2009 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.123 .B5568 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blakeman, Robyn, |
| Dates associated with a name | 1958- |
| 9 (RLIN) | 113216 |
| 245 14 - TITLE STATEMENT | |
| Title | The bare bones introduction to integrated marketing communication / |
| Statement of responsibility, etc | Robyn Blakeman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Lanham : |
| Name of publisher, distributor, etc | Rowman & Littlefield Publishers, |
| Date of publication, distribution, etc | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 305 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 299-300) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The roots of advertising and the evolution of integrated marketing communication -- Where do we find the answers?: research and targets -- The making of an image: branding and positioning -- Marketing plans and creative briefs: how marketers and creatives work -- Media -- Creative: determining the product's or service's visual/verbal tone of voice -- Digital prepress: putting the pieces in place -- Public relations -- Print advertising: newspapers -- Print advertising: magazines -- Out-of-home advertising -- Broadcast advertising: radio -- Broadcast advertising: television -- Direct marketing -- Sales promotion -- The Internet -- Alternative media: guerrilla and viral marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 9 (RLIN) | 113218 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p34.95 |
| -- | 05-04-2010 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-12-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 05-04-10 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | mdu |
| -- | 4 |
| 935 ## - | |
| -- | PO39163 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 603612 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 128.44 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 3 |
| v | 0 |
| w | 3 |
| x | 0 |
| y | i1031927x |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 128.44 | 3 | HF 5415.123 .B5568 2009 | 603612 | 2023-11-08 | 128.44 | 2015-07-25 | Books |