MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02551cam a2200397 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2007002544 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240430144418.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070126s2007 nju 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007002544 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470056431 (cloth) : |
| Terms of availability |
24.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470056436 (cloth) : |
| Terms of availability |
24.95 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
BTCTA |
| -- |
C#P |
| -- |
YDXCP |
| -- |
VP@ |
| -- |
DLC |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5813.U6 |
| Item number |
V47 2007 |
| 069 ## - |
|---|
| -- |
09179926 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5813 .U6 V47 2007 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5813 .U6 V47 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Verklin, David. |
| 9 (RLIN) |
124214 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Watch this, listen up, click here : |
| Remainder of title |
inside the 300 billion dollar business behind the media you constantly consume / |
| Statement of responsibility, etc |
David Verklin, Bernice Kanner. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, NJ : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 221 p. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day. David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's "On Madison Avenue" column. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
124216 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
124218 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kanner, Bernice. |
| 9 (RLIN) |
69721 |
| 852 ## - LOCATION/CALL NUMBER |
|---|
| -- |
p24.95 |
| -- |
12-14-2008 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
|
| b |
08-06-10 |
| c |
08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
audmc |
| Operator's initials, OID (RLIN) |
12-14-08 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
nju |
| -- |
0 |
| 935 ## - |
|---|
| -- |
PO34361 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| g |
0 |
| i |
601553 |
| j |
0 |
| l |
audmc |
| n |
Copy Type:01 - Books |
| o |
- |
| p |
91.69 |
| q |
- |
| r |
- |
| s |
- |
| t |
1 |
| u |
0 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
i10290606 |
| z |
08-06-10 |