MARC details
| 000 -LEADER |
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02333cam a22004214a 4500 |
| 001 - CONTROL NUMBER |
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00048317 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241127170345.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
000920s2001 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
00048317 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780333760147 (hbk.) : |
| Terms of availability |
110.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
033376014X (hbk.) : |
| Terms of availability |
110.00 |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| Language code of original and/or intermediate translations of text |
fre |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.123 |
| Item number |
.F578 2001 |
| 069 ## - |
|---|
| -- |
09754452 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5415.123 .F578 2001 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5415.123 .F578 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Floch, Jean-Marie, |
| Dates associated with a name |
1947- |
| 9 (RLIN) |
121541 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Semiotics, marketing, and communication : beneath the signs, the strategies / |
| Statement of responsibility, etc |
Jean-Marie Floch ; with a foreword by John Sherry ; translated by Robin Orr Bodkin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York, N.Y. : |
| Name of publisher, distributor, etc |
Palgrave, |
| Date of publication, distribution, etc |
2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 225 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
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text |
| Content Type Code |
txt |
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rdamedia |
| Media Type Term |
unmediated |
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n |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier Type Term |
volume |
| Carrier Type Code |
nc |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Ch. 1-5 were originally published in Sémiotique, marketing et communication (1990); ch. 6 was originally published in International Journal of research in marketing, v. 4 (1988), and ch. 7 was originally published in Identiés visuelles (1995) and in translation in Visual identities (2000). |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 216-220) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Beyond the text, no salvation : the semiotic approach -- Are you a surveyor or daydreamer? : developing a behavioural typology of railway users -- A star is born : defining visual recognition for Crédit du Nord -- Refusing euphoria : a disagreement among pharmaceutical laboratories and general practitioners -- "I love, I love, I love-- " : automotive advertising and consumer value systems -- The contribution of structural semiotics to the design of a hypermarket -- IBM and Apple's logo-centrism. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing |
| Geographic subdivision |
France. |
| 9 (RLIN) |
121542 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Semiotics |
| Geographic subdivision |
France. |
| 9 (RLIN) |
121544 |
| 852 ## - LOCATION/CALL NUMBER |
|---|
| -- |
p110.00 |
| -- |
07-15-2008 |
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| a |
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08-06-10 |
| c |
08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| -- |
audmc |
| Operator's initials, OID (RLIN) |
07-15-08 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
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- |
| -- |
eng |
| -- |
nyu |
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0 |
| 935 ## - |
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| -- |
PO31570 |
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0 |
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600902 |
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0 |
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audmc |
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Copy Type:01 - Books |
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404.25 |
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1 |
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i10287528 |
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08-06-10 |