MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02962nam a22003495 4500 |
| 001 - CONTROL NUMBER |
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| control field |
bk0007457725 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
080627s2007 xx eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780979003912 (pbk.) : |
| Terms of availability |
59.50 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0979003911 (pbk.) : |
| Terms of availability |
59.50 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Baker & Taylor |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
.C5174 2007 |
| 069 ## - |
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| -- |
09754452 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5415 .C5174 2007 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415 .C5174 2007 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chernev, Alexander. |
| 9 (RLIN) |
112920 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing analysis / |
| Statement of responsibility, etc |
Alexander Chernev. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Brightstar Media Inc., |
| Place of publication, distribution, etc |
[United States?] : |
| Date of publication, distribution, etc |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 243 p. : |
| Other physical details |
ill.; |
| Dimensions |
24 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
pt.1. The big picture; Introduction: Strategic marketing analysis as a business discipline, The framework for marketing analysis -- pt.2. Strategic analysis; Setting strategic goals, Identifying target customers, Developing a positioning strategy, Evaluating market competitiveness, Creating a sustainable competitive advantage, Managing competitive dynamics -- pt.3. Tactical analysis; Managing products and services, Managing brands, Managing price, Managing incentives, Managing communications, Managing distribution -- pt.4. Applications; Managing profit growth, Managing sales growth, Managing new products, Managing product lines, Managing product portfolios, Closing performance gaps, Managing customer strategy and tactics, Economic value analysis, Market forecasting, Customer equity analysis -- pt.5. References; Writing a positioning statement, Writing a strategic marketing memo, Writing a strategic marketing plan, Essential financial concepts in marketing. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This book offers a comprehensive framework for strategic marketing planning and outlines a structured approach to identifying, understanding, and solving marketing problems. It is written for a diverse audience. For business students, the strategic marketing analysis theory outlined in this book is an essential tool for case analysis in the classroom, as well as for management, strategic consulting, and marketing interviews. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book offers a big-picture approach for planning new marketing campaigns and evaluating the success of ongoing marketing programs. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research |
| 9 (RLIN) |
112924 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Mathematical models. |
| 9 (RLIN) |
112926 |
| 852 ## - LOCATION/CALL NUMBER |
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| -- |
p59.50 |
| -- |
07-15-2008 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| a |
|
| b |
08-06-10 |
| c |
08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| -- |
audmc |
| Operator's initials, OID (RLIN) |
07-15-08 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
xx |
| -- |
0 |
| 935 ## - |
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| -- |
PO31570 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| g |
0 |
| i |
600889 |
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0 |
| l |
audmc |
| n |
Copy Type:01 - Books |
| o |
- |
| p |
218.66 |
| q |
- |
| r |
- |
| s |
- |
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1 |
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0 |
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0 |
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i10277997 |
| z |
08-06-10 |