| 000 -LEADER | |
|---|---|
| fixed length control field | 02193cam a22004338a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2007040116 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127170126.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070927s2008 miu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2007040116 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781422121153 : |
| Terms of availability | 29.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1422121151 : |
| Terms of availability | 29.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.32 |
| Item number | .Z353 2008 |
| 069 ## - | |
| -- | 08968663 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.32 .Z353 2008 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.32 .Z353 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zaltman, Gerald. |
| 9 (RLIN) | 84577 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing metaphoria : |
| Remainder of title | what seven deep metaphors reveal about the minds of consumers / |
| Statement of responsibility, etc | Gerald Zaltman, Lindsay H. Zaltman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, MA : |
| Name of publisher, distributor, etc | Harvard Business School Press, |
| Date of publication, distribution, etc | 2008. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 0805 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 230 p., [8] p. of plates: |
| Other physical details | ill. (some col.).; |
| Dimensions | 23 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p.209-219) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | How to think deeply: a brief guide to overcoming your depth deficit -- Foundations of deep metaphors: How managers benefit from discovering consumer similiarities -- Transformation: how changes in substance and circumstances affect consumer thinking -- Journey: How the meeting of past, present, and future affects consumer thinking -- Container: How inclusion, exclusion, and other boundaries affect consumer thinking -- Resource: How acquisitions and their consequences affect consumer thinking -- Control: how the sense of mastery, vulnerability, and well-being affects consumer thinking -- Deep metaphors at work: a strategy for workable wondering. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior. |
| 9 (RLIN) | 111293 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Metaphor. |
| 9 (RLIN) | 71222 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zaltman, Lindsay H. |
| 9 (RLIN) | 84577 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p29.95 |
| -- | 05-06-2008 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-06-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 05-06-08 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | miu |
| -- | 0 |
| 935 ## - | |
| -- | PO31570 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 600507 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 110.07 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i10276427 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 110.07 | HF 5415.32 .Z353 2008 | 600507 | 2023-11-08 | 110.07 | 2015-07-25 | Books |