MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02293pam a22004814a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2004002526 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240430144321.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040204s2005 ilu b s001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004002526 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0252029429 (cloth : alk. paper) : |
| Terms of availability |
34.95 |
| 024 3# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
9780252029424 (cloth : alk. paper) : |
| Terms of availability |
34.95 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DNLM/DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
RM214.3 |
| Item number |
.W36 2005 |
| 069 ## - |
|---|
| -- |
09064390 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
RM 214.3 .W36 2005 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
RM 214.3 .W36 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wansink, Brian. |
| 9 (RLIN) |
103802 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing nutrition : |
| Remainder of title |
soy, functional foods, biotechnology, and obesity / |
| Statement of responsibility, etc |
Brian Wansink. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Urbana : |
| Name of publisher, distributor, etc |
University of Illinois Press, |
| Date of publication, distribution, etc |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
206 p. ; |
| Dimensions |
24 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
The food series |
| 9 (RLIN) |
103804 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [197]-204) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Nutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in diet therapy. |
| 9 (RLIN) |
103806 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Patient education. |
| 9 (RLIN) |
103810 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Food habits. |
| 9 (RLIN) |
103812 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Nutrition. |
| 9 (RLIN) |
103813 |
| 650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
103814 |
| 650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Nutrition. |
| 9 (RLIN) |
103813 |
| 650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer Satisfaction |
| General subdivision |
economics. |
| 9 (RLIN) |
103816 |
| 650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Food Industry |
| General subdivision |
economics. |
| 9 (RLIN) |
103819 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Nutrition |
| General subdivision |
Marketing. |
| 9 (RLIN) |
103822 |
| 852 ## - LOCATION/CALL NUMBER |
|---|
| -- |
p34.95 |
| -- |
07-15-2007 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
|
| b |
08-12-10 |
| c |
08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
audmc |
| Operator's initials, OID (RLIN) |
07-15-07 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
ilu |
| -- |
0 |
| 935 ## - |
|---|
| -- |
PO20127 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| g |
0 |
| i |
697599 |
| j |
0 |
| l |
audmc |
| n |
Copy Type:01 - Books |
| o |
- |
| p |
128.44 |
| q |
- |
| r |
- |
| s |
- |
| t |
1 |
| u |
0 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
i10270085 |
| z |
08-06-10 |