| 000 -LEADER | |
|---|---|
| fixed length control field | 01514nam a22003375 4500 |
| 001 - CONTROL NUMBER | |
| control field | bk0006169693 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070510s2005 xx eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781584710783 : |
| Terms of availability | 39.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1584710780 : |
| Terms of availability | 39.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Texas A&M Uni.; Original cataloging. |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | W56 2005 |
| 069 ## - | |
| -- | 08873162 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HD 69 .B7 W56 2005 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Winders, Arthur A. |
| 9 (RLIN) | 101444 |
| 245 14 - TITLE STATEMENT | |
| Title | The power of retail branding : |
| Remainder of title | Innovative marketing strategies for achieving brandpower / |
| Statement of responsibility, etc | Arthur A. Winters, Peggy Fincher Winters; [editor in chief], Carole Paul and the editors of Retail Ad World. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | The power of retail branding : Innovative marketing strategies for achieving brandpower. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York, NY: |
| Name of publisher, distributor, etc | Visual Reference Publications; |
| -- | Distributors, Watson-Guptill, HarperCollins, |
| Date of publication, distribution, etc | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 175 p. : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 31 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Marketing |
| Form subdivision | Case studies |
| 9 (RLIN) | 101446 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management |
| Form subdivision | Case studies |
| 9 (RLIN) | 101451 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Winters, Peggy Fincher |
| 9 (RLIN) | 17107 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Paul, Carole |
| 9 (RLIN) | 101456 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p39.95 |
| -- | 05-23-2007 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-06-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 05-23-07 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | xx |
| -- | 4 |
| 935 ## - | |
| -- | PO20127 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 694588 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 146.82 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 1 |
| v | 0 |
| w | 1 |
| x | 0 |
| y | i10268492 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | Not For Loan | Non-fiction | American University in Dubai | American University in Dubai | Oversize Books | 2010-08-06 | 146.82 | 1 | HD 69 .B7 W56 2005 | 694588 | 2023-12-01 | 146.82 | 2015-07-25 | Books |