MARC details
| 000 -LEADER |
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| fixed length control field |
03834pam a2200385 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
2006024000 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240430144316.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
060724s2007 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2006024000 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780470051436 : |
| Terms of availability |
27.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470051434 : |
| Terms of availability |
27.95 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
C#P |
| -- |
YDXCP |
| -- |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.13 |
| Item number |
.S5695 2007 |
| 069 ## - |
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| -- |
08873162 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5415.13 .S5695 2007 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5415.13 .S5695 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sinha, Arun, |
| Dates associated with a name |
1962- |
| 9 (RLIN) |
6091 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Sweet spot : |
| Remainder of title |
how to maximize marketing for business growth / |
| Statement of responsibility, etc |
Arun Sinha. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Sweet spot : how to maximize marketing for business growth. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, N.J. : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 238 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 232-233) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Marketing needs to change. To get a sense of marketing the way it should be, you need to understand how companies get into the sweet spots of the business world -- Marketing, sweet marketing : my journey, so far, has taken place on different continents; but it has also been a journey of finding a new way to think about marketing -- Sweet spotting : it's an elite league. Sweet spot companies come in an array of different sizes and come armed with their own uniquely sweet recipes -- The qualifying rounds : what's the game about? Sweet spotters move the market, become an alluring investment, outdate to innovate, create a boffo buzz, court competition, and exude z-leadership! -- Growing around in circles : and then there's the big picture: understanding growth and the concept of full-circle marketing. The root of your growth strategy begins here -- How do you get into a sweet spot? You develop the right skills, marketing skills. You have to mine minds, demarcate demand, turn your logo into an icon, mobilize champions-in-chief, and employ advocates, not workers -- Mining minds : sweet spot skill #1: Learn to march to the beat of the buyer. To do that, you have to do more than love the customer: you have to think the way he thinks and grow the way she grows -- Demarcating demand : sweet spot skill #2: avoid "everybody" traps; they'll lead you where everyone else is heading. Reinvent your market. Link your seller specs to the buyer's specs, then add a tad more. Build competitive moats -- From logo to icon : sweet spot skill #3: Brands are the heart and soul of sweet spot companies. At its peak, your brand becomes a product generator and value creator. This does not happen by accident. Brands must be created and nurtured; brands must be built to move from logo to icon -- Champions-in-chief : sweet spot skill #4: make your top executives the first new members of the marketing department. It's a good thing if your C-suite residents become overtly identified with your company's product line. Are your top executives on a campaign? -- Employ advocates, not workers : sweet spot skill #5: Market from the inside out! don't sleep easy until all your employees are on the sales team. How to start? Create employee heroes. Most importantly, listen untill it hurts -- The stuff that marketing is made of -- When the going gets tough, the tough keep marketing. Goals are important. Skills are critical. Now, let's check your attitude. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
101265 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Success in business. |
| 9 (RLIN) |
101268 |
| 852 ## - LOCATION/CALL NUMBER |
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| -- |
p27.95 |
| -- |
05-23-2007 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| a |
|
| b |
08-12-10 |
| c |
08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
audmc |
| Operator's initials, OID (RLIN) |
05-23-07 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
nju |
| -- |
0 |
| 935 ## - |
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| -- |
PO20127 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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0 |
| i |
694331 |
| j |
0 |
| l |
audmc |
| n |
Copy Type:01 - Books |
| o |
- |
| p |
102.72 |
| q |
- |
| r |
- |
| s |
- |
| t |
1 |
| u |
0 |
| v |
0 |
| w |
0 |
| x |
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| y |
i10268364 |
| z |
08-06-10 |