MARC details
| 000 -LEADER |
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| fixed length control field |
05764cam a22004214a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
2004014622 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240430144219.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
050916s2004 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2004014622 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0749442921 (pbk.) : |
| Terms of availability |
32.50 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.5 |
| Item number |
.C6625 2004 |
| 069 ## - |
|---|
| -- |
08671808 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5415.5 .C6625 2004 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5415.5 .C6625 2004 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Consumer insight : |
| Remainder of title |
how to use data and market research to get closer to your customer / |
| Statement of responsibility, etc |
[edited by] Merlin Stone, Alison Bond & Bryan Foss. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London ; |
| -- |
Sterling, Va. |
| Name of publisher, distributor, etc |
Kogan Page, c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 288 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Market research in practice |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The Market Research Society -- The professional domain of consumer insight -- Managing consumer insight -- Customers and consumers -- Keeping consumers and stakeholders happy - from research, through measurement, to management -- Insight and knowledge management -- Consumer insight and marketing transformation -- What is database marketing? / Merlin Stone, Alison Bond, Bryan Foss, Mark Patron -- Channels for managing consumers directly -- How database marketing works -- Planning your database marketing activity -- Future value of consumers -- Applications of the consumer database -- What a consumer database is and why we need it -- How a database is used -- Factors that have helped database marketing grow so fast -- The strengths of database marketing -- How a database works -- Data quality and maintenance -- Merging and purging data -- Doing it yourself or outsourcing -- Using a database in practice -- Using the database / Merlin Stone, Alison Bond, Bryan Foss -- Applications of database marketing -- Strategic issues -- Who uses the consumer database - and how -- The demand for database marketing -- The supply of database marketing services -- How customer care and database marketing use customer insight / Merlin Stone, Alison Bond, Bryan Foss -- Database marketing and customer care -- The meaning of customer care -- How database marketers use consumer insight - starting with the offer -- How choice of media requires consumer insight -- Customer relationship management (CRM) / Merlin Stone, Alison Bond, Bryan Foss, Neil Woodcock, Jennifer Kirkby -- A variety of definitions -- Managing the relationship in stages -- Why CRM is important or at least useful -- A model of CRM -- How CRM is evolving today -- Performance is disappointing -- Where next for CRM? -- Customer experience management -- Making the strategic shift to CRM/CEM -- Consumer insight and market research / Merlin Stone, Alison Bond, Clive Nancarrow, Sharon Rees -- Segmentation -- How to define segments -- Using market research in CRM -- Understanding consumers -- Main research techniques used in gaining consumer insight -- The 10 key CRM questions -- The research process -- Applying market research to customer base analysis -- Call to action -- Analysing consumer data to get insight / Merlin Stone, Bryan Foss, David Selby, Julie Abbott -- Products, propositions and customers -- Conclusions on the deployment of analysis -- Advanced data analysis -- Data mining -- Where data mining is today -- Using consumer insight in developing and retaining consumers / Merlin Stone, Clive Nancarrow, Bryan Foss, Alison Bond, Nick Orsman -- The problem -- Cross-selling -- Customer retention -- The concept of loyalty -- The research programme -- Sharing consumer insight - partnerships and loyalty schemes / Merlin Stone, David Bearman, Alan Tapp, Stephan A Butscher, Paul Crick, David Gilbert, Tess Moffett, Nick Orsman -- Ways of sharing consumer insight -- Loyalty schemes -- What customer loyalty schemes involve managerially -- How some leading retailers are managing their loyalty schemes -- Privacy, risk, and good and bad consumers / Merlin Stone, Bryan Foss, Alison Bond, Martin Hickley, Nick Orsman -- Who good consumers are -- Who bad consumers are -- Prediction of good and bad -- The portfolio approach -- Social, political and legal issues -- Ethical issues -- The Internet, trust and all that -- How consumers feel about these issues -- What the law says -- Improving the quality of consumer data management so as to comply with requirements -- Guidelines for data protection -- Consumer insight systems / Merlin Stone, Julie Abbott, Bryan Foss, Paul McDaid, Doug Morrison -- The history -- A sense of perspective -- How technology opens up new opportunities -- Data warehousing, decision science and data analysis -- Integration -- E-business infrastructure -- What has been learnt from implementing new technology -- What the future holds -- Organizing and managing consumer insight / Merlin Stone, Bryan Foss, Bryan Hassett, Alison Bond, Ronel Schoeman -- The people involved in managing and using consumer insight -- Managing consumer insight staff -- The Market Research Society Code of Conduct. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations |
| General subdivision |
Management. |
| 9 (RLIN) |
162085 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| 9 (RLIN) |
162086 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Database marketing. |
| 9 (RLIN) |
162087 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stone, Merlin, |
| Dates associated with a name |
1948- |
| 9 (RLIN) |
162088 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bond, Alison. |
| 9 (RLIN) |
162089 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Foss, Bryan. |
| 9 (RLIN) |
152073 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Market research in practice series. |
| 9 (RLIN) |
162090 |
| 852 ## - LOCATION/CALL NUMBER |
|---|
| -- |
p32.50 |
| -- |
04-09-2005 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
|
| b |
08-12-10 |
| c |
08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
audmc |
| Operator's initials, OID (RLIN) |
04-09-05 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
enk |
| -- |
0 |
| 935 ## - |
|---|
| -- |
PO16959%5FBUS%5F1 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
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0 |
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659524 |
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0 |
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audmc |
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Copy Type:01 - Books |
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- |
| p |
119.44 |
| q |
- |
| r |
- |
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- |
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1 |
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0 |
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0 |
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0 |
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0 |
| y |
i10246952 |
| z |
08-06-10 |