000 -LEADER | |
---|---|
fixed length control field | 01972cam a2200409 a 4500 |
001 - CONTROL NUMBER | |
control field | 2005274028 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | DLC |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240430144151.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 050414s2005 ohua 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2005274028 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0324200579 |
Terms of availability | 33.20 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)ocm57389990 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | EXW |
Transcribing agency | EXW |
Modifying agency | IXA |
-- | IBS |
-- | DLC |
042 ## - AUTHENTICATION CODE | |
Authentication code | lccopycat |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.5 |
Item number | .S736 2005 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.5 .S736 2005 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Stein, Donna Baier. |
9 (RLIN) | 87083 |
245 14 - TITLE STATEMENT | |
Title | The new marketing conversation : |
Remainder of title | creating and strengthening relationships between buyers and sellers / |
Statement of responsibility, etc | Donna Baier Stein, Alexandra MacAaron. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Mason, Ohio : |
Name of publisher, distributor, etc | TEXERE/Thomson, |
Date of publication, distribution, etc | c2005. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xii, 271 p. : |
Other physical details | ill. ; |
Dimensions | 24 cm. |
500 ## - GENERAL NOTE | |
General note | Includes index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Customer relations. |
9 (RLIN) | 87084 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Business communication. |
9 (RLIN) | 87085 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Relationship marketing. |
9 (RLIN) | 87086 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
9 (RLIN) | 87087 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | MacAaron, Alexandra. |
9 (RLIN) | 87088 |
852 ## - LOCATION/CALL NUMBER | |
-- | p33.20 |
-- | 03-08-2007 |
852 ## - LOCATION/CALL NUMBER | |
-- | p34.95 |
-- | 05-23-2007 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
a | |
b | 08-06-10 |
c | 08-06-10 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
-- | audmc |
Operator's initials, OID (RLIN) | 03-08-07 |
Cataloger's initials, CIN (RLIN) | m |
First Date, FD (RLIN) | a |
-- | - |
-- | eng |
-- | ohu |
-- | 4 |
935 ## - | |
-- | PR25575 |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
g | 0 |
i | 251941 |
j | 0 |
l | audmc |
n | Copy Type:01 - Books |
o | - |
p | 122.01 |
q | - |
r | - |
s | - |
t | 1 |
u | 0 |
v | 0 |
w | 0 |
x | 0 |
y | i10235929 |
z | 08-06-10 |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
g | 0 |
i | 695528 |
j | 0 |
l | audmc |
n | Copy Type:01 - Books |
o | - |
p | 128.44 |
q | - |
r | - |
s | - |
t | 1 |
u | 0 |
v | 0 |
w | 0 |
x | 0 |
y | i10235930 |
z | 08-06-10 |
Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 122.01 | HF 5415.5 .S736 2005 | 251941 | 2023-11-08 | 122.01 | 2015-07-25 | Books |