| 000 -LEADER | |
|---|---|
| fixed length control field | 02627cam a22003854a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2005016691 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430144141.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050614s2005 nyua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2005016691 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1576601919 : |
| Terms of availability | 18.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .C54738 2005 |
| 069 ## - | |
| -- | 07832559 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415 .C54738 2005 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415 .C54738 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cone, Steve, |
| Dates associated with a name | 1950- |
| 9 (RLIN) | 86110 |
| 245 10 - TITLE STATEMENT | |
| Title | Steal these ideas! : |
| Remainder of title | marketing secrets that will make you a star / |
| Statement of responsibility, etc | Steve Cone. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Bloomberg Press, |
| Date of publication, distribution, etc | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 188 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "A concise handbook of marketing ideas covering advertising, branding, public relations, direct response, and more, illustrated with examples of brands and successful and unsuccessful ads, written by a marketing executive with nearly 30 years of experience in the field"--Provided by publisher. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Three hidden ingredients in every winning marketing campaign -- In simple language : what is a brand? What makes it successful? How do you manage it? -- How to create a unique selling proposition -- Create, or hire, or beg, to build a memorable, distinctive personality for your business -- You have to be able to see it to read it -- Brochures kill trees : make the trees that die for you count -- Everlasting tag lines -- Think globally, act locally-- to a point -- Integration wins wars and the mind of the consumer -- Location, location, location : get the most from your media dollars -- No one ever bought anything from an English professor -- The three most important customer lessons you will ever learn -- The art of building effective loyalty programs -- Surprise! we're all getting older -- The big breakthrough idea : where does it come from? -- The web : hype and hope -- The power of public relations and sponsorships -- Politics and promotion -- In the spotlight -- Confucius and stardom -- How to make the most of your advertising agency -- The ten secrets you really need to steal -- Being all that we can be. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 86111 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p18.95 |
| -- | 12-05-2006 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-12-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 12-05-06 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | nyu |
| -- | 0 |
| 935 ## - | |
| -- | PO2011920121 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 685982 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 69.64 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i10232606 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 69.64 | 1 | 2 | HF 5415 .C54738 2005 | 685982 | 2023-11-08 | 2020-01-07 | 69.64 | 2015-07-25 | Books |