MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03976cam a22004818a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2002155597 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240430144043.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050915s2004 nju 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2002155597 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471226270 (pbk.) : |
| Terms of availability |
30.00 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
TX911.3.M3 |
| Item number |
S55 2003 |
| 069 ## - |
|---|
| -- |
06545208 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
TX 911.3 .M3 S55 2003 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
TX 911.3 .M3 S55 2003 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shock, Patti J. |
| 9 (RLIN) |
79641 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Restaurant marketing for owners and managers / |
| Statement of responsibility, etc |
Patti J. Shock, John T. Bowen, John M. Stefanelli. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, N.J. : |
| Name of publisher, distributor, etc |
John Wiley & Sons, |
| Date of publication, distribution, etc |
2003. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
0410 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
p. cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Wiley restaurant basics series |
| 9 (RLIN) |
79642 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction: What Am I Getting Myself Into? -- Location: Where Am I Going to Put This Place? -- Environmental Analysis: What Am I Up Against? -- Identifying Markets: Who Are My Customers and What Do They Want? -- Menu Development: What Should My Sales Kit Look Like? -- Pricing: What Should I Charge for This Stuff? -- Service: How Do I Get My Staff to Give the Right Amount of Attention? -- Other Income Streams: How Much Extra Stuff Can I Sell? -- Communications: How Do I Get on the Guest's Radar Screen? -- Technology: How Do I Surf My Way to Success? -- Marketing Plan and Budget: How Do I Figure Out What to Do and How Much It Will Cost?. |
| 520 #0 - SUMMARY, ETC. |
|---|
| Summary, etc |
The complete guide to marketing for restaurant managers |
| 520 80 - SUMMARY, ETC. |
|---|
| Summary, etc |
How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest " bang" for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. |
| 520 80 - SUMMARY, ETC. |
|---|
| Summary, etc |
Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget. |
| 520 80 - SUMMARY, ETC. |
|---|
| Summary, etc |
Patti J. Shock (Las Vegas, NV) is Associate Professor and Chair of the Tourism and Convention Department of the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas. John T. Bowen (Las Vegas, NV) is Professor in the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas. John M. Stefanelli (Las Vegas, NV) is Professor and Chair of the Food and Beverage Department of the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Restaurants |
| General subdivision |
Marketing. |
| 9 (RLIN) |
79643 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Food service management. |
| 9 (RLIN) |
79644 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bowen, John T. |
| 9 (RLIN) |
79645 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stefanelli, John M. |
| 9 (RLIN) |
79646 |
| 852 ## - LOCATION/CALL NUMBER |
|---|
| -- |
p30.00 |
| -- |
02-28-2004 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
|
| b |
08-12-10 |
| c |
08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
audmc |
| Operator's initials, OID (RLIN) |
02-28-04 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
nju |
| -- |
0 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
Patti J. Shock, Cpce, is a professor and Chair of the Tourism and Convention Department of the William F. Harrch College of Hotel Administration at the University of Nevada, Las Vegas |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
John T. Bowen is the Dean of the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston where he also holds the Barron Hilton Distinguished Chair |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
John M. Stefanelli, PhD, is a professor and Chair of the Food and Beverage Department of the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas |
| 935 ## - |
|---|
| -- |
Q/R 12796-NOV-1 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| g |
0 |
| i |
645986 |
| j |
0 |
| l |
audmc |
| n |
Copy Type:01 - Books |
| o |
- |
| p |
110.25 |
| q |
- |
| r |
- |
| s |
- |
| t |
1 |
| u |
1 |
| v |
0 |
| w |
1 |
| x |
0 |
| y |
i10211081 |
| z |
08-06-10 |