AUD Library Catalog

Normal view MARC view

Brand assets / (Record no. 14606)

MARC details
000 -LEADER
fixed length control field 04098cam a22003734a 4500
001 - CONTROL NUMBER
control field 2002072071
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240430144024.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050915s2002 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002072071
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 047084423X
Terms of availability 85.50
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5681.A8
Item number T65 2002
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5681 .A8 T65 2002
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tollington, Tony.
9 (RLIN) 77846
245 10 - TITLE STATEMENT
Title Brand assets /
Statement of responsibility, etc Tony Tollington.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chichester, West Sussex ;
-- New York :
Name of publisher, distributor, etc John Wiley & Sons,
Date of publication, distribution, etc c2002.
300 ## - PHYSICAL DESCRIPTION
Extent vi, 148 p. :
Other physical details ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [137]-142) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note A more ordered approach -- Assets -- An alternative approach to the accounting definition of an asset -- Intellectual capital -- Intellectual property -- Intangible assets -- Cognitive assumptions behind the accounting recognition of assets -- The questionnaire survey -- Examples of the changing nature of an asset -- The need for a change to the definition of an asset -- Transactions or events and the role of separability -- Separability defined: two viewpoints -- The nature of separability: a brief review of two viewpoints -- The accounting preference for measurement separability -- The dominance of transaction-based measurement -- Valuations versus transactions/matching -- The separability initial recognition cycle -- The impact of FRS10 on the accounting recognition of intangible assets -- Longitudinal survey -- Intangible assets -- Purchased goodwill -- Brand assets -- Copyright -- Licences and concessions -- Patents -- Software and databases -- Development expenditure -- Exploration expenditure -- Findings from the longitudinal survey -- Brands -- Breaking the link between brand assets and purchased goodwill -- Brand accounting within the context of goodwill accounting -- Separating brand assets from purchased goodwill -- The definition and accounting recognition of brand assets -- The legal perspective -- Definition of a brand asset -- Revised recognition criteria -- Brand valuation methods and their weaknesses -- Subjectivity at every stage -- The Politics of Brand Assets -- A process of consultation, not consensus? -- ASB public hearings held 26-28 September 1995 -- The national and international scene: allowable accounting methods -- The nature of goodwill and intangible assets -- The linkage to the Statement of Principles: definition of an asset -- Consultation, not consensus? -- The linkage to the Statement of Principles -- The role of separability.
520 ## - SUMMARY, ETC.
Summary, etc A major problem with failing to classify brands as assets is that they are often sold at figures well below their market value. Moreover, stock markets are increasingly recognising the importance of brands to business success. This book asks why brands and intangible assets are not being disclosed by the accounting profession. It is split into three sections, dealing in turn with assets, brands, and the politics of brand assets. The author pushes for the recognition of intangible assets on balance sheets and derives new solutions to the problem of how to do so. He discusses recent key episodes such as the Accounting Standard Board's public hearings into goodwill and intangible assets and the controversial responses to this document. Indeed, he exposes some truly revealing insights into the process of standard setting in respect of intangibles.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Assets (Accounting)
9 (RLIN) 71877
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Goodwill (Commerce)
General subdivision Accounting.
9 (RLIN) 74717
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Valuation.
9 (RLIN) 77847
852 ## - LOCATION/CALL NUMBER
-- p85.50
-- 05-28-2003
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a
b 08-12-10
c 08-06-10
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- audmc
Operator's initials, OID (RLIN) 05-28-03
Cataloger's initials, CIN (RLIN) m
First Date, FD (RLIN) a
-- -
-- eng
-- enk
-- 0
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
a Tony Tollington is a qualified accountant who lectures in accounting at Middlesex University
935 ## -
-- PO12107
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
g 0
i 100166
j 0
l audmc
n Copy Type:01 - Books
o -
p 314.21
q -
r -
s -
t 1
u 0
v 0
w 0
x 0
y i10204003
z 08-06-10
Holdings
Lost status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
  Library of Congress Classification Copy Type:01 - Books     American University in Dubai American University in Dubai Main Collection 2010-08-06 314.21   HF 5681 .A8 T65 2002 100166 2023-11-07 314.21 2015-07-25 Books
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