MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03197cam a22004098a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2003043790 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240430144013.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050915s2003 cau 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2003043790 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1576752364 : |
| Terms of availability |
24.95 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.5 |
| Item number |
.B435 2003 |
| 069 ## - |
|---|
| -- |
06545665 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5415.5 .B435 2003 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5415.5 .B435 2003 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bell, Chip R. |
| 9 (RLIN) |
76638 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Magnetic service : |
| Remainder of title |
the secrets of creating passionately devoted customers / |
| Statement of responsibility, etc |
Chip R. Bell and Bilijack R. Bell. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
San Francisco, CA : |
| Name of publisher, distributor, etc |
Berrett-Koehler Publishers, |
| Date of publication, distribution, etc |
2003. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
0304 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
166 p. |
| Dimensions |
24 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The Secret Side of Magnetic Service -- Make Trust a Verb -- Focus on Customer Hopes, Not Just Needs -- Add "Charisma" to the Service Mix -- Engage the Customer's Curiosity -- Give Customers an Occasional Miracle -- Empower Customers Through Comfort -- Reveal Your Character by Unveiling Your Courage -- Reflection: Assessing Your Magnetic Service Style -- The Leadership Side of Magnetic Service -- Trust Thrives When Leaders Lead Naturally -- Hopes Spring Forth When Leaders Foster Revelation -- Service Can Be Charismatic If Leaders Exhibit Boldness -- Curiosity Lights Up When Leaders Learn Out Loud -- Miracle Making Happens When Leaders Inspire Engagement -- Customers Are Empowered When Leaders Promote Partnerships -- Character Is Revealed If Leaders Have Soul. |
| 520 #0 - SUMMARY, ETC. |
|---|
| Summary, etc |
The ideal customer defends, champions, forgives, and commits to a company or brand for the long term - but how can a business create such long-lasting loyalty? Chip and Bilijack Bell explain how in Magnetic Service, based on examples of real companies who have done just that. Written in a lively, accessible style, the book shows that loyalty comes not from allegiance to a product but from compelling experiences. Using case studies, the authors explain the concept of "magnetic service" that turns casual customers into loyal and enduring fans. The book unlocks the seven secrets of this phenomenon, from "Focus on Customer Hopes, Not Just Needs" to "Add 'Charisma' to the Mix" to "Empower Customers Through Comfort." |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer services. |
| 9 (RLIN) |
76639 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer satisfaction. |
| 9 (RLIN) |
76640 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bell, Bilijack R., |
| Dates associated with a name |
1972- |
| 9 (RLIN) |
76641 |
| 852 ## - LOCATION/CALL NUMBER |
|---|
| -- |
p24.95 |
| -- |
02-28-2004 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
|
| b |
08-06-10 |
| c |
08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
audmc |
| Operator's initials, OID (RLIN) |
02-28-04 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
cau |
| -- |
0 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
Chip R. Bell manages the Dallas office of Performance Research Associates, Inc. An internationally renowned keynote speaker, he is the author or coauthor of 15 books |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
Bilijack R. Bell is a commercial real estate professional with Wilson, Hull & Neal in Atlanta. His service articles have appeared in such publications as Realtor Magazine, Executive Excellence, Staff Digest, and Midas Matters |
| 935 ## - |
|---|
| -- |
Q/R 12771-OCT 2 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| g |
0 |
| i |
647206 |
| j |
0 |
| l |
audmc |
| n |
Copy Type:01 - Books |
| o |
- |
| p |
91.69 |
| q |
- |
| r |
- |
| s |
- |
| t |
1 |
| u |
0 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
i10199469 |
| z |
08-06-10 |