| 000 -LEADER | |
|---|---|
| fixed length control field | 02968cam a22003734a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm00004571 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430144004.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050915s2001 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2001024571 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1573929522 (pbk.) : |
| Terms of availability | 28.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF6161.S62 |
| Item number | S58 2001 |
| 069 ## - | |
| -- | 01487836 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 6161 .S62 S58 2001 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 6161 .S62 S58 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sivulka, Juliann. |
| 9 (RLIN) | 75626 |
| 245 10 - TITLE STATEMENT | |
| Title | Stronger than dirt : |
| Remainder of title | a cultural history of advertising personal hygiene in America, 1875-1940 / |
| Statement of responsibility, etc | Juliann Sivulka. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Amherst, N.Y. : |
| Name of publisher, distributor, etc | Humanity Books, |
| Date of publication, distribution, etc | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 369 p. : |
| Other physical details | ill. ; 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 343-355) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | A Culture of Cleanliness -- Soap as an Artifact of Culture -- Definitions: Myths, Icons, Stereotypes, Heroes, Rituals, and Formula -- Cleanliness, Not Always a Virtue -- One Thousand Years without a Bath -- New Gentility in the New World -- Nineteenth-Century America -- The Commercial Soap Trade -- Rise of the Mass Market, 1875 to 1900 -- The New Culture of Consumption -- From Domestic to Municipal Housekeeper -- From Outhouse to In-House -- Soap Trade and the Era of the National Market -- Advertising and Mass Production -- The First National Advertisers -- Brightening the "Dark Corners of the Earth" -- Soap, Sex, and Science, 1900 to 1920 -- The Great Unwashed -- The Modern Bathroom -- The Soap Trade and Mass Selling -- Advertising and the New Science of Psychology -- Three Campaigns in the Making -- Soap Goes to War -- Shrines of Cleanliness, 1920 to 1940 -- The Liberation of the Bathroom -- The Importance of Knowing the Customer -- Three Formulas in the Making, 1920s -- Advertising Gets Entertaining, 1930s -- Soap, Sex, and Society, 1920 to 1940 -- Women Compose the Selling Prose -- Beauty Types -- The Cleanliness Institute, 1927 to 1932 -- Soap Operas and Soap -- White Soap and Black Consumer Culture -- African Americans and Personal Care Enterprise -- The Politics of Appearance -- Beauty Types, Stereotypes, and Countertypes -- The White Trade in Black Beauty -- Sexualizing the Sell -- Advertising and the Consumer Culture -- New Shrines of Cleanliness. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Soap |
| Geographic subdivision | United States |
| General subdivision | History. |
| 9 (RLIN) | 75627 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Social aspects |
| Geographic subdivision | United States. |
| 9 (RLIN) | 75628 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p28.00 |
| -- | 06-21-2003 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-06-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 06-21-03 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | nyu |
| -- | 0 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| a | Juliann Sivulka is assistant professor at the College of Journalism and Mass Communications at the University of South Carolina |
| 935 ## - | |
| -- | 05%5F2003 - QUOTE |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 638478 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 102.90 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i10195804 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 102.90 | 1 | 2 | HF 6161 .S62 S58 2001 | 638478 | 2023-11-07 | 2017-03-20 | 102.90 | 2015-07-25 | Books |