| 000 -LEADER | |
|---|---|
| fixed length control field | 03636cam a2200361 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm00006033 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430143952.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050915s2001 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2001266033 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471499447 : |
| Terms of availability | 19.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5414 |
| Item number | .P75 2001 |
| 069 ## - | |
| -- | 08408474 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5414 .P75 2001 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5414 .P75 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pringle, Hamish. |
| 9 (RLIN) | 63407 |
| 245 10 - TITLE STATEMENT | |
| Title | Brand spirit : |
| Remainder of title | how cause related marketing builds brands / |
| Statement of responsibility, etc | Hamish Pringle and Marjorie Thompson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Paperback ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chichester ; |
| -- | New York : |
| Name of publisher, distributor, etc | Wiley, |
| Date of publication, distribution, etc | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 281 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cause Related Marketing -- Cause Related Marketing Defined -- Case History: American Express: 'Charge Against Hunger' -- The Pre-Conditions for Cause Related Marketing -- The Commodity Threat and the Importance of Loyalty -- Case History: Tesco: 'Computers for Schools' -- Communications Clutter and Expert Consumers -- Case History: Procter & Gamble: 'Dash and ACTIONAID' -- Maslow's Hierarchy of Needs and the Loss of Trust -- Case History: Avon: 'Breast Cancer Awareness Crusade' -- The Diana Effect and the Opportunity for Brands -- Case History: Reebok: 'Human Rights Now! Tour' -- The Third Wave in Branding -- Brands and Anthropomorphy in Branding -- Case History: Andrex: 'Guide Dogs for the Blind' -- Case History: Birds Eye: 'RNLI' -- The Three Waves in Branding -- The Power of Belief Systems -- The Essentials of Cause Related Marketing -- Differentiating CRM From 'Charity Promotions' -- Case History: Daddies Ketchup: 'NSPCC' -- The Nature of Giving -- Case History: VISA: 'Read Me A Story' -- Making a Commercial Case for CRM -- Case History: BMW: 'The Ultimate Drive' -- Charity of Cause? -- Case History: British Airways: 'Change for Good' with UNICEF -- Case History: WHSmith: 'Ready Steady Read' -- Case History: Dollond & Aitchison: 'World in Sight' -- Creating a CRM Campaign -- Preliminary Stages in Developing a CRM Campaign -- Establishing the 'Territory' -- Developing a CRM Concept -- Case History: Kellogg's: 'Kids Help Line' -- Creating a CRM Campaign -- Case History: Flora: 'The London Marathon' -- Crystallizing a CRM Campaign -- Case History: Austin Reed: 'The Suit Exchange' -- Media Neutrality and Corporate Body Language -- Case History: Anchor & Hovis: 'Red Cross HelpAds' -- CRM and the Digital Revolution -- Measurement -- Getting Down to it -- Implementing CRM on a Grand Scale -- Case History: Liz Claiborne: 'Women's Work Against Domestic Violence' -- Implementing CRM on a Smaller Scale -- Case History: Norwich Union: St. John Ambulance 'No-one Protects More' -- CRM's Past and Future -- Charity Culture -- Victorian Paternalism to 20th Century Philanthropy -- The Company Town -- 'Nanny State' to 'Stakeholder Society' -- The Millennium Effect. |
| 520 #0 - SUMMARY, ETC. | |
| Summary, etc | This book explains the concept of CRM and its place within the context of thinking on branding, and demonstrates how a marketeer can harness its power for a product, service or corporate brand. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social marketing. |
| 9 (RLIN) | 74298 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thompson, Marjorie, |
| Dates associated with a name | 1957- |
| 9 (RLIN) | 74299 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p19.95 |
| -- | 09-14-2002 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-12-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 09-14-02 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | enk |
| -- | 0 |
| 935 ## - | |
| -- | PO10327-GEN2 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 632653 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 73.32 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i10190879 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 73.32 | HF 5414 .P75 2001 | 632653 | 2023-11-08 | 73.32 | 2015-07-25 | Books |