| 000 -LEADER | |
|---|---|
| fixed length control field | 05016cam a22003734a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00028896 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430143940.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050915s2000 maua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 00028896 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 020165766X : |
| Terms of availability | 39.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5548.32 |
| Item number | .Z64 2000 |
| 069 ## - | |
| -- | 09927159 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5548.32 .Z64 2000 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5548.32 .Z64 2000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zoellick, Bill. |
| 9 (RLIN) | 72963 |
| 245 10 - TITLE STATEMENT | |
| Title | Web engagement : |
| Remainder of title | connecting to customers in e-business / |
| Statement of responsibility, etc | Bill Zoellick. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Addison-Wesley, |
| Date of publication, distribution, etc | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 196 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Addison-Wesley information technology series |
| 9 (RLIN) | 38438 |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Book's Purpose -- B2B and B2C -- Becoming A Web Business -- Build It, They Come, They Leave -- Promise: New Growth from the Web -- Perplexity: Running a Web Business -- Surprise: Seeing the Web Business as Others See You -- Lessons from CPS -- Web Engagement -- Getting the Big Picture -- A Few Basic Questions -- Where Do Log Files Come From? -- What Is in a Log File? -- The Content of a Log File Record -- Records Associated with the Initial Request -- Some Implications -- Following the Actions of a Single Visitor -- Questions about Visitors -- Where Do They Come From? -- Referrer Information in Log Files -- Search Terms Used to Reach Your Site -- Other Log File Extensions -- Answering the Basic Questions -- Putting Log File Analysis to Use -- How Much Use Is the Website Getting? -- What Parts of the Site Get the Most Use? -- How Do People Find Out about the Site? -- Is the Site Functioning as Expected? -- Getting More From Website Data -- Vists -- The Visitor's IP Address -- Pulling In Other Information -- Referrer Information Used to Reconstruct a Visit -- Other Approaches to Constructing Visits from Log Files -- Use of Cookies -- Registration -- Operational Considerations -- Overview of the Log File Analysis Process -- Implications -- Identifying Questions for Your Business Model -- Different Kinds of Web Businesses -- Closing Sales on the Web -- Selling Access to Visitors -- Supporting a Non-Web Business -- Mixes and Blends of Web Business Models -- Key Ideas -- Using Cookies -- There's Something about Cookies -- Stateless -- Cookie Communications -- A Cookie Example -- What Is in a Cookie? -- The "Secure" Field -- The "Name" Field -- The "Value" Field -- Some Sample Cookies -- The "Domain" and "Path" Fields -- The "Expiration" Field -- Collecting Information across Sites -- Privacy and Customer Engagement -- Anticipating and Responding to Privacy Concerns -- Cookie Defense -- Netscape Navigator 4 -- Microsoft Internet Explorer 4 -- Cookie Management Tools -- Privacy Policy -- Privacy and Engagement -- Other Approaches to Maintaining State -- Personalization: Using Customer Data -- Putting Customer Data to Work -- Personalize or Perish? -- A Personalization Success Story -- Learning by Example -- The Customer at the Center -- Beyond Customer Choice -- Lessons from National -- The Three Basic Approaches to Personalization -- Responding to the Customer -- Personalization Controlled by the Customer -- First Things First: Identifying the Customer -- Profiles -- Profiles for Content -- Profiles for Presentation -- Profiles for Business Rules -- Personalization and Customization -- Calculating Costs and Benefits of Personalization -- Dynamic Delivery -- Dynamic versus Static -- The Trend Toward Dynamic -- Choosing a Delivery Mechanism -- Personalized Information Storage -- The Self-Describing Marketplace -- Privacy -- Customers as Members of Groups -- Focusing on the Group -- Recommendation Engines -- How They Work -- Performance and Forming Groups -- Integration with Different Information Sources -- Integration with Marketer Input -- Reasons to Use a Recommendation Engine -- When Recommendation Engines Aren't Useful -- Selecting the Right Product -- Tools for Marketing -- Market Segments -- Customer Segments -- Applying Recommendation and Segmentation -- Key Ideas -- Building Personalized Engagement -- Assembling the Pieces -- The Processes -- Collection -- Association -- Delivery -- The Information Sources -- Customer Information -- Business Information -- Content Information -- A Staged Development Plan -- Engaging the Individual Customer -- Engaging Customers in the Context of Groups -- Growing the Engagement over Time -- Stages, Summarized. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Electronic commerce. |
| 9 (RLIN) | 72964 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet. |
| 9 (RLIN) | 72965 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business enterprises |
| General subdivision | Computer networks. |
| 9 (RLIN) | 72966 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p31.96 |
| -- | 08-27-2001 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-06-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 08-27-01 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | mau |
| -- | 0 |
| 935 ## - | |
| -- | 2ND BK OR 2000-2001 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 621540 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 117.45 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i10186037 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 117.45 | HF 5548.32 .Z64 2000 | 621540 | 2023-11-08 | 117.45 | 2015-07-25 | Books |