MARC details
| 000 -LEADER |
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| fixed length control field |
06165pam a22004214a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocm00005658 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240430143930.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
050915s2002 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2001045658 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0471494437 : |
| Terms of availability |
45.00 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.55 |
| Item number |
.D66 2002 |
| 069 ## - |
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| -- |
08408474 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
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| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5415.55 .D66 2002 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5415.55 .D66 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Donaldson, Bill, |
| Dates associated with a name |
1948- |
| 9 (RLIN) |
71812 |
| 245 10 - TITLE STATEMENT |
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| Title |
Strategic market relationships : |
| Remainder of title |
from strategy to implementation / |
| Statement of responsibility, etc |
Bill Donaldson, Tom O'Toole. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
c2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 288 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [259]-275) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Case illustration: Formula One and Jordan Grand Prix Limited -- Structure and purpose of the book -- The emergence of strategic market relationships -- Transactions versus relationships -- Traditional management and relationship management -- Trends driving relationships -- What do strategic relationships imply for management? -- Case for discussion--First Direct -- Relationships are strategic -- Case illustration: airline industry -- The strategic domain of relationships -- Strategic relationship issues -- Competitive advantage from relationships -- Case for discussion--Wal-Mart & Procter and Gamble -- Relationship-based theories -- Case illustration: the electronics industry and the semi-conductor market -- Agency theory--dealing with risk -- Transaction cost economics (TCE)--assessing costs -- Resource dependency theory--power and control -- Social exchange theory--relationships as social entities -- The interaction approach--co-operation and networking -- Meta approaches to researching into relationships -- Case for discussion--Merial -- Relationship planning -- Case illustration: hotel industry -- Strategic relationship planning process -- Strategic relationship planning: some key principles -- The dimensions of relationship analysis -- Relationship strength in formulating and selecting strategy -- Strategic relationship implementation -- Case for discussion--Amazon.com -- Networks -- Case illustration: industrial districts -- Defining networks -- Analysis of networks -- Networks and strategy -- Network forms and application -- Case for discussion--biotechnology and pharmaceutical networks -- Relationship classification and development -- Case illustration: carmakers feeling the heat -- Classifying relationships -- Managing relationship porfolios -- Developing relationships -- Case for discussion--Metal Forming Ltd -- The 5-S framework of relationship management implementation -- Case illustration: the UK energy market -- Structure -- Staff -- Style -- Systems -- Schemes -- Case for discussion--ABB power automation -- Customer relationship management -- Case illustration: UK private client stockbroking -- CRM implementation issues -- Relationship-based interfaces -- An emphasis on quality -- Measure customer satisfaction but manage customer service -- Investing in people -- Maintaining dialogue with customers -- Setting realistic targets and assessing performance -- Case for discussion--Polaroid -- E-relationships -- Case illustration: on-line relationships -- The development of IT in relationships: research and practice -- The e-relationship technologies -- Maximising value in e-relationships -- Case for discussion--Benetton -- Innovation and strategic market relationships -- Case illustration: networks interrupted for Motorola -- NPD--active users and networks -- Relationship-based NPD activity in context -- Case for discussion--Hughes Network Systems -- Relationship internationalisation -- Case illustration: Guanxi: culture specific relationships -- Trends forging international relationships and the international relationship approach -- Relationships and international market selection -- Relationships and international market entry -- Relationships and international market expansion -- Relationships and international organisation -- Managerial implications of international relationships -- Case for discussion--Statoil relationship approach to market entry -- Relationship performance -- Case illustration: UK banking -- Relationship performance overview -- Relationship performance in context -- The link between relationship governance and performance -- Case for discussion--Landis and Staefa -- Strategic market relationships: conclusions and further reflections -- Relationship strategy -- Relationship implementation -- Relationship ethics -- Researching relationships -- Further relationship scenarios. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Donaldson G O'Toole address how organisations originate, sustain and develop relationships with customers, supplier, competitors, and other stakeholders from a strategic perspective. This examination maps business relationship choices from strategy to implementation. Strategic Market Relationships has been written for students studying relationship strategy, management or marketing on advanced undergraduate. MBA and other postgraduate courses. It will also be a valuable resource for managers who wish to gain a greater understanding of strategic market relationships. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Relationship marketing. |
| 9 (RLIN) |
71813 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic alliances (Business) |
| 9 (RLIN) |
71814 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business networks. |
| 9 (RLIN) |
71815 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Industrial management. |
| 9 (RLIN) |
71816 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
O'Toole, Tom, |
| Dates associated with a name |
1966- |
| 9 (RLIN) |
14188 |
| 852 ## - LOCATION/CALL NUMBER |
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| -- |
p45.00 |
| -- |
09-14-2002 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| a |
|
| b |
08-06-10 |
| c |
08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| -- |
audmc |
| Operator's initials, OID (RLIN) |
09-14-02 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
nyu |
| -- |
0 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
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| a |
Bill Donaldson is Director of Marketing and a Senior Lecturer at the Strathclyde Graduate Business School |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
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| a |
Tom O'Toole is Head of Department of Management and Organisation at Waterford Institute of Technology where he lectures in business strategy and international marketing |
| 935 ## - |
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| -- |
PO10327-GENZ |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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0 |
| i |
632794 |
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0 |
| l |
audmc |
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Copy Type:01 - Books |
| o |
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| p |
165.38 |
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1 |
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0 |
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0 |
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i1018188x |
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08-06-10 |