| 000 -LEADER | |
|---|---|
| fixed length control field | 06571cam a22003494a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 99019632 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430143927.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050915s2000 at ab bi 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 99019632 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 053456142X : |
| Terms of availability | 67.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P93.5 |
| Item number | .L47 2000 |
| 069 ## - | |
| -- | 09766378 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | P 93.5 .L47 2000 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | P 93.5 .L47 2000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lester, Paul Martin. |
| 9 (RLIN) | 71505 |
| 245 10 - TITLE STATEMENT | |
| Title | Visual communication : |
| Remainder of title | images with messages / |
| Statement of responsibility, etc | Paul Martin Lester. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia ; |
| -- | Belmont, CA : |
| Name of publisher, distributor, etc | Wadsworth Pub. Co., |
| Date of publication, distribution, etc | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 402 p. : |
| Other physical details | ill. (some col.), maps (some col.) ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 363-370) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | How We See -- To Sense. to Select. to Perceive -- The Visual Process -- Visual Communication's Circle Dance -- Light and Color -- Where Does Light Come From? -- What Is the Speed of Light? -- Particles or Waves? -- Other Forms of Electromagnetic Energy -- Color -- Sociological Uses of Color -- The Eye, the Retina, and the Brain -- Historic Eyes -- Windows to the Soul -- Physiology of the Eye -- The Retina -- Light Path to the Retina -- Regions of the Retina -- Photoreceptors: Rods and Cones -- The Optic Nerve -- The Brain -- The Cortex -- The Hippocampus -- Why We See -- What the Brain Sees: Color, Form, Depth, And Movement -- Color -- Objective Method -- Comparative Method -- Subjective Method -- Form -- Dots -- Lines -- Shapes -- Depth -- The Eight Depth Cues -- Movement -- Real Movement -- Apparent Movement -- Graphic Movement -- Implied Movement -- Brain Cells Notice the Difference -- The Sensual and Perceptual Theories of Visual Communication -- Sensual Theories of Visual Communication -- Gestalt -- Constructivism -- Ecological -- Perceptual Theories of Visual Communication -- Semiotics -- Cognitive -- The Ethics of What We See -- Visual Persuasion in Advertising, Public Relations, and Journalism -- The Fine Line Between Persuasion and Propaganda -- The Role of Persuasion -- The Role of Propaganda -- Visual Persuasion in Advertising -- Commercial Advertising -- Noncommercial Advertising -- Growth of Advertising -- Visual Persuasion in Public Relations -- Advertising and Public Relations -- Politics and Public Relations -- Journalism and Public Relations -- Visual Persuasion in Journalism -- Corporate Influence in Newsrooms -- Back to David Kirby -- Images That Injure: Pictorial Stereotypes in the Media -- Reinforcing Stereotypes with Images -- Media Coverage and Prejudicial Thinking -- Specific Examples of Stereotyping -- Irish-American Stereotypes -- Jewish-American Stereotypes -- African-American Stereotypes -- Female Stereotypes -- Gay and Lesbian Stereotypes -- Can We All Get Along? -- The Media Through Which We See -- Six Perspectives for Analyzing Any Image -- Personal Perspective -- Historical Perspective -- Technical Perspective -- Ethical Perspective -- Cultural Perspective -- Critical Perspective -- Applying Analytical Perspectives -- Typography -- The Curious History of Johannes Gutenberg -- Analysis of the Gutenberg Bible -- Typography and the Six Perspectives -- Personal Perspective -- Historical Perspective -- Technical Perspective -- Ethical Perspective -- Cultural Perspective -- Critical Perspective -- Future Directions for Typography -- Graphic Design -- Bass's Contributions to Graphic Design -- Movies -- Packaging and Logos -- Analysis of The Man with the Golden Arm -- Graphic Design and the Six Perspectives -- Personal Perspective -- Historical Perspective -- Technical Perspective -- Ethical Perspective -- Cultural Perspective -- Critical Perspective -- Future Directions for Graphic Design -- Informational Graphics -- Weather Maps -- Newspaper Use -- Television Weather Segments -- Impact of Technology -- Analysis of the Infographics in USA Today -- Informational Graphics and the Six Perspectives -- Personal Perspective -- Historical Perspective -- Technical Perspective -- Ethical Perspective -- Cultural Perspective -- Critical Perspective -- Future Directions for Informational Graphics -- Cartoons -- Analysis of "The Simpsons" -- Cartoons and the Six Perspectives -- Personal Perspective -- Historical Perspective -- Technical Perspective -- Ethical Perspective -- Cultural Perspective -- Critical Perspective -- Future Directions for Cartoons -- Photography -- Analysis of "The Migrant Mother" -- Photography and the Six Perspectives -- Personal Perspective -- Historical Perspective -- Technical Perspective -- Ethical Perspective -- Cultural Perspective -- Critical Perspective -- Future Directions for Photography -- Motion Pictures -- Orson Welles and the Making of Citizen Kane -- Analysis of Citizen Kane -- Motion Pictures and the Six Perspectives -- Personal Perspective -- Historical Perspective -- Technical Perspective -- Ethical Perspective -- Cultural Perspective -- Critical Perspective -- Future Directions for Motion Pictures -- Television and Video -- The Rodney King Incident -- Making and Airing the Video -- The Trial and Its Aftermath -- Analysis of the Rodney King Video -- Television and Video and the Six Perspectives -- Personal Perspective -- Historical Perspective -- Technical Perspective -- Ethical Perspective -- Cultural Perspective -- Critical Perspective -- Future Directions for Television -- Computers -- Computer-Generated Images -- Analysis of Motion Picture Computer Graphics -- Computers and the Six Perspectives -- Personal Perspective -- Historical Perspective -- Technical Perspective -- Ethical Perspective -- Cultural Perspective -- Critical Perspective -- Future Directions for Computers -- World Wide Web -- Analysis of CD-ROM Presentations -- World Wide Web and the Six Perspectives -- Personal Perspective -- Historical Perspective -- Technical Perspective -- Ethical Perspective -- Cultural Perspective -- Critical Perspective -- Future Directions for the World Wide Web -- The More You Know, the More You See -- Pictures--Learned Before Words -- Living in a Picture-Filled World -- Light--The Link. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Visual communication. |
| 9 (RLIN) | 71506 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p67.95 |
| -- | 08-26-2002 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-06-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 08-26-02 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | at |
| -- | 0 |
| 935 ## - | |
| -- | PO-10338 GEN4 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 630814 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 249.72 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 8 |
| v | 2 |
| w | 12 |
| x | 0 |
| y | i10180898 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 249.72 | 12 | 2 | P 93.5 .L47 2000 | 630814 | 2023-11-20 | 249.72 | 2015-07-25 | Books |