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001			96052342
003			AE-DuAU
005			20241127163452.0
008			050915s1997 ctua b 001 0 eng
010			_a 96052342
020			_a0300068352 : _c27.50
040			_aDLC _cDLC _dDLC
043			_an-us---
050	0	0	_aNC998.5.A1 _bT56 1997
069			_a01111647
090			_aNC 998.5 .A1 T56 1997
090			_aNC 998.5 .A1 T56 1997
100	1		_aThomson, Ellen Mazur. _957380
245	1	4	_aThe origins of graphic design in America, 1870-1920 / _cEllen Mazur Thomson.
260			_aNew Haven : _bYale University Press, _cc1997.
300			_aviii, 220 p. : _bill. ; _c24 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references (p. 191-213) and index.
520		0	_aBy the time the phrase "graphic design" first appeared in print in 1922, design professionals in America had already created a discipline combining visual art with mass communication. In this book, Ellen Mazur Thomson examines for the first time the early development of the graphic design profession. It has been thought that graphic design emerged as a profession only when European modernism arrived in America in the 1930s, yet Thomson shows that the practice of graphic design began much earlier. Shortly after the Civil War, when the mechanization of printing and reproduction technology transformed mass communication, new design practices emerged. Thomson investigates the development of these practices from 1870 to 1920, a time when designers came to recognize common interests and create for themselves a professional identity.
520	8	0	_aWhat did the earliest designers do, and how did they learn to do it? What did they call themselves? How did they organize themselves and their work? Drawing on an array of original period documents, the author explores design activities in the printing, type founding, advertising, and publishing industries, setting the early history of graphic design in the context of American social history.
520	8	0	_a"This thorough investigation of the roots of graphic design in America opens up an area of study that has been much neglected. Thomson brings to the table a fresh account of design as a discipline interconnected with social change". -- Peter Hall, associate editor, I.D. Magazine
650		0	_aGraphic arts _zUnited States _xHistory. _957381
650		0	_aCommercial art _zUnited States _xHistory. _957382
852			_9p27.50 _y01-31-1999
907			_a7350 _b08-06-10 _c08-06-10
942			_cBOOK _00
998			_aaudmc _b01-31-99 _cm _da _e- _feng _gctu _h4
935			_a08/05/98
945			_g0 _i601815 _j0 _laudmc _nCopy Type:01 - Books _o- _p101.06 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi10107186 _z08-06-10
999			_c7350 _d7350