000 01439pam a2200337 a 4500
001 90030322
005 20240430143414.0
008 050915s1990 nyu b 00110 eng
010 _a 90030322
020 _a0029209854
020 _a0029209862 (pbk.)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aH61.28
_b.M47 1990
090 _aH 61.28 .M47 1990
100 1 _aMerton, Robert King,
_d1910-
_938939
245 1 4 _aThe focused interview :
_ba manual of problems and procedures /
_cby Robert K. Merton, Marjorie Fiske, Patricia L. Kendall.
250 _a2nd ed.
260 _aNew York :
_bThe Free Press,
_c1990.
300 _axxxiii, 200 p. ;
_c22 cm.
504 _aIncludes bibliographical references (p. 187-194) and index.
520 0 _aHere is the classic work that laid the groundwork for focus-group research. This new edition features a new preface by Merton and an introduction updating developments in the field.
650 0 _aFocused group interviewing.
_939579
650 0 _aMarketing research.
_939916
700 1 _aLowenthal, Marjorie Fiske.
_939917
700 1 _aKendall, Patricia L.
_99922
852 _y12-23-1997
907 _a647
_b08-12-10
_c08-06-10
942 _cBOOK
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998 _aaudmc
_b12-23-97
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_i13239
_j0
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_nCopy Type:01 - Books
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_d647