000			03032cam a2200385M 4500
001			52782
003			AE-DuAU
005			20241127181430.0
008			210104s2021 mau 000 0 eng d
010			_a 2020047906
020			_a9781647820862 (paperback)
035			_a(AE-DuAU)1251871953
040			_aGBVCP _beng _erda _cGBVCP _dAE-DuAU
041			_aeng
049			_aTSAUD
050		0	_aBF411.R44 2021
090			_aBF411.R44 2021
100	1		_aReeves, Martin _eauthor _9206149
245	1	4	_aThe imagination machine : _bhow to spark new ideas and create your company's future / _cby Martin Reeves and Jack Fuller.
264		1	_aBoston, Massachusetts : _bHarvard Business Review Press , _c2021
300			_aviii, 201 pages : _bcolor illustrations ; _c23 cm.
336			_aText _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
520			_a"A guide for mining the imagination to find powerful new ways to succeed We need imagination now more than ever-to find opportunities in adversity, rethink our businesses, and discover new paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it systematically? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, BCG's Martin Reeves and Jack Fuller provide a fascinating look into the mechanics of imagination and lay out a six-step process for creating ideas and bringing them to life. These steps are: Trigger: disrupt existing mental models and put ourselves in a more imaginative mindset, rethink: focus on "what could be" rather than "what is", act: create a feedback loop from the mind to the world and back again, amplify: spread an evolving idea to others to create collective imagination, codify: imagine a new organizational "machine" that will capture and exploit a new idea while leaving room for future reimagination, sustain: keep imagination alive to run and reinvent your company at the same time. Imagination is one of the least understood but most crucial ingredients of business success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to success-especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools by your side"
650		0	_aImagination.
650		0	_aCreative ability in business.
650		0	_aSuccess in business.
650		7	_aCreative ability in business. _2fast
650		7	_aImagination. _2fast
650		7	_aSuccess in business. _2fast
700	1		_aFuller, Jack _d1985- _eauthor _9206150
942			_2lcc _cBOOK
999			_c52782 _d52782