000 01551nam a2200385 i 4500
001 on1427569096
003 AE-DuAU
005 20240430150406.0
008 240322s2024 enkab b 001 0 eng d
020 _a9781529628081 (paperback)
035 _a(AE-DuAU)1427569096
040 _aStDuBDS
_beng
_cCDX
_erda
_dAE-DuAU
049 _aTSAUD
050 4 _aG155.A1H8 2024
090 _aG155.A1H8 2024
100 1 _aHudson, Simon,
_eauthor.
_9204869
245 1 0 _aMarketing for tourism, hospitality & events :
_ba global and digital approach /
_cby Simon Hudson and Louise Hudson.
246 3 3 _aMarketing for tourism, hospitality and events
250 _aSecond edition.
264 1 _aLondon :
_bSage,
_c2024
300 _axiv, 401 pages :
_bcolor illustrations ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aPrevious edition: 2017.
504 _aIncludes bibliographical references and index.
520 8 _aThis cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.
650 0 _aTourism
_xMarketing.
_9204870
650 0 _aHospitality industry
_xMarketing.
_9204871
650 0 _aSpecial events
_xMarketing.
_9204872
650 7 _aTravel and Tourism.
_2ukslc
_9204873
700 1 _aHudson, Louise,
_eauthor.
_9204874
942 _2lcc
_cBOOK
999 _c52588
_d52588
907 _a52588