000			02240nam a22003615i 4500
001			23214286
003			AE-DuAU
005			20241127181350.0
008			230705s2024 cau 000 0 eng
010			_a 2023941708
020			_a9781529791501 (paperback)
035			_a(AE-DuAU)23214286
040			_aDLC _beng _erda _cDLC _dAE-DuAU
049			_aTSAUD
050			_aHF5415.1263 .B74 2024
090			_aHF5415.1263 .B74 2024
100	1		_aBrennan, Ross, _eauthor. _9204649
245	1	0	_aBusiness-to-business marketing / _cby Ross Brennan, Louise Canning, Helen McGrath.
250			_aSixth edition.
264		1	_aThousand Oaks : _bSAGE Publications, _c2024
300			_ax ,412 pages : _bcolor illustration ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms. New examples and case studies covering small firms in business markets. New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord, ValCo Engineering Ltd and Volkswagen. Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor's manual containing guidance and links to online content such as video marterial, reports, websites and relevant journal articles for each chapter. The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing"--
650			_aMarketing _9204650
650			_aBusiness to Business _9204651
700	1		_aCanning, Louise, _eauthor _9204652
700	1		_aMcGrath, Helen, _eauthor _9204653
942			_2lcc _cBOOK
999			_c52549 _d52549
907			_a52549