| 000 | 00976cam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | on1423748095 | ||
| 003 | AE-DuAU | ||
| 005 | 20240430150404.0 | ||
| 008 | 240229s2024 enka b 001 0 eng d | ||
| 020 | _a9781529773699 (paperback) | ||
| 035 | _a(AE-DuAU)on1423748095 | ||
| 040 |
_aUAE _beng _erda _cUAE _dAE-DuAU |
||
| 049 | _aTSAUD | ||
| 050 | 4 | _aP96.M34K86 2024 | |
| 090 | _aP96.M34K86 2024 | ||
| 100 | 1 |
_aKung, Lucy, _eauthor. _9204643 |
|
| 245 | 1 | 0 |
_aStrategic management in the media : _btheory and practice / _cLucy Kung. |
| 250 | _aThird edition. | ||
| 264 | 1 |
_aLondon : _bSAGE, _c2024 |
|
| 300 |
_axvii, 262 pages : _bcolor illustration ; _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMass media _xManagement. _9204644 |
|
| 650 | 0 |
_aStrategic planning. _9204645 |
|
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c52547 _d52547 |
||
| 907 | _a52547 | ||