| 000 | 01560cam a2200421 i 4500 | ||
|---|---|---|---|
| 001 | on1139139194 | ||
| 003 | OCoLC | ||
| 005 | 20240430150329.0 | ||
| 008 | 200207s2021 nyua b 001 0 eng d | ||
| 020 | _a1260570991 | ||
| 020 | _a9781260570991 | ||
| 029 | 1 |
_aAU@ _b000068969580 |
|
| 035 | _a(OCoLC)1139139194 | ||
| 040 |
_aYDX _beng _erda _cYDX _dOCLCQ _dZAQ _dOCLCO _dOCLCF _dNLMAA _dOCLCQ _dOCLCO |
||
| 050 | 4 |
_aHF 5823 _b.B387 2021 |
|
| 090 | _aHF 5823 .B387 2021 | ||
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- _eauthor. _9194206 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a12e. International student edition. | ||
| 264 | 1 |
_aNew York : _bMcGraw-Hill, _c[2021] |
|
| 300 |
_a1 volume (unpaged) : _billustrations (chiefly color) ; _c29 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising. _9194207 |
|
| 650 | 0 |
_aSales promotion. _9194208 |
|
| 650 | 0 |
_aCommunication in marketing. _9194209 |
|
| 650 | 6 |
_aVentes _xPromotion. _9194210 |
|
| 650 | 6 |
_aCommunication en marketing. _9194211 |
|
| 650 | 7 |
_aAdvertising. _2fast _9194207 |
|
| 650 | 7 |
_aCommunication in marketing. _2fast _9194209 |
|
| 650 | 7 |
_aSales promotion. _2fast _9194208 |
|
| 700 | 1 |
_aBelch, Michael A., _eauthor _4aut _9194212 |
|
| 942 |
_2lcc _cBOOK |
||
| 948 | _hNO HOLDINGS IN TSAUD - 18 OTHER HOLDINGS | ||
| 999 |
_c50952 _d50952 |
||
| 907 | _a50952 | ||