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008 130725s2013 nyu b 001 0 eng
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020 _a9781591844792
020 _a1591844797
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037 _bPenguin Group USA, Attn: Order Processing 405 Murray Hill Pkwy, East Rutherford, NJ, USA, 07073-2136
_nSAN 282-5074
040 _aDLC
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050 0 0 _aHD 30.26
_b.P46 2013
082 0 0 _a658.4/0353
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084 _aBUS097000
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090 _aHD 30.26 .P46 2013
100 1 _aPenenberg, Adam L.
_9104353
245 1 0 _aPlay at work :
_bhow games inspire breakthrough thinking /
_cAdam L. Penenberg.
260 _aNew York :
_bPortfolio Hardcover,
_c2013.
300 _a244 pages ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 207-236) and index.
505 0 _aGameful design. This is your brain on games ; Mass organizer ; The red balloon game ; The wisdom of cars ; Anyone can be an inventor -- Serious play. that's edutainment! ; Wii-hab ; Blinded me with science ; Med-sims -- Games at work. New world order ; Customer feedback loops ; The bug tester.
520 _a"A fascinating look at how games can help us learn, create, and innovate Once thought to be nothing more than diversions for children and nerds, games have become an integral part of everyday life. Educators are trying to make learning more fun by introducing games into the classroom while cutting-edge managers are doing the same in the workplace. Doctors, scientists, and entrepreneurs are deploying games to help solve some of the world's most pressing problems. But according to Adam Penenberg, it's not the games themselves that improve our lives, but rather smart game design and its impact on the brain that can lead us to become immersed in a task we find enjoyable. The individuals and institutions that have used games to achieve this effect are often rewarded with astounding results. Drawing on the latest brain science on attention and engagement plus his own firsthand reporting, Penenberg shows how organizations like Google, Microsoft, hospitals, and the military have used game design in bold new ways"--
520 _a"Once thought to be nothing more than diversions for children and nerds, games have become an integral part of everyday life. Educators are trying to make learning more fun by introducing games into the classroom while cutting-edge managers are doing the same in the workplace. Doctors, scientists, and entrepreneurs are deploying games to help solve some of the world's most pressing problems. But according to Adam Penenberg, it's not the games themselves that improve our lives, but rather smart game design and its impact on the brain that can lead us to become immersed in a task we find enjoyable. The individuals and institutions that have used games to achieve this effect are often rewarded with astounding results"--
650 0 _aManagement games.
_9193568
650 0 _aCreative thinking.
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650 0 _aProblem solving.
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650 0 _aPlay.
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650 0 _aWork environment.
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650 2 _aProblem Solving
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650 2 _aPlay and Playthings
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650 6 _aJeux d'entreprise.
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650 7 _aplay (recreation)
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650 7 _aBUSINESS & ECONOMICS
_xWorkplace Culture.
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_9193576
650 7 _aBUSINESS & ECONOMICS
_xOrganizational Behavior.
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650 7 _aBUSINESS & ECONOMICS
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650 7 _aManagement games.
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650 7 _aPlay.
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650 7 _aWork environment.
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650 7 _aBUSINESS & ECONOMICS
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650 7 _aBUSINESS & ECONOMICS
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650 7 _aBUSINESS & ECONOMICS
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650 7 _aCreative thinking.
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650 7 _aManagement games.
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650 7 _aPlay.
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650 7 _aWork environment.
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650 7 _aInnovation
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650 7 _aInspiration
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650 7 _aInspiration.
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655 7 _aDrama.
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655 7 _aDrama.
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942 _2lcc
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948 _hNO HOLDINGS IN TSAUD - 426 OTHER HOLDINGS
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