000			02349cam a2200325 a 4500
001			ocn526116855
003			OCoLC
005			20240430150239.0
008			100407s2011 caua b 001 0 eng
010			_a 2010013966
020			_a9781412971249
020			_a1412971241
035			_a(OCoLC)526116855
040			_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dBWX _dCDX
049			_aIG$A
050	0	4	_aP 96 .M34 _bM36 2011
090			_aP 96 .M34 M36 2011
245	0	0	_aManaging media work / _cMark Deuze, editor.
260			_aThousand Oaks, Calif. : _bSAGE, _cc2011.
300			_axii, 307 p. : _bill. ; _c26 cm.
336			_2rdacontent _atext
337			_2rdamedia _aunmediated
338			_2rdacarrier _avolume
504			_aIncludes bibliographical references and index.
505	0		_aManaging media work -- Media management in theory and practice -- The management of the creative industries : from content to context -- Managing strategy and maximizing innovation in media organizations -- New media policies -- Global deregulation and media corporations -- The new international division of cultural labor -- Journalism in a network -- Atypical newswork, atypical media management -- On the wisdom of ignorance : knowledge and the management of contemporary news organizations -- Understanding multinational media management -- The organization of film and television production -- Producing filmed entertainment -- New firms in the screen-based media industry : startups, self-employment, and standing reserve -- Connecting the dots : structure, strategy, and subjectivity in entertainment media -- Advertising : structure, agency, or agencement? -- From full-service agency to 3-D marketing consultants : "creativity" and organizational change in advertising -- Advertising management and professional identity in the digital age -- Managing global public relations in the new media environment -- The culture of gamework -- Same as the old boss? : changes, continuities, and careers in the digital music era -- "Life is a pitch" : managing the self in new media work -- Managing media companies through the digital transition -- Urgent aphorisms : notes on organized networks for the connected multitides.
650		0	_aMass media _xManagement. _9190069
700	1		_aDeuze, Mark. _9190070
942			_2lcc _cBOOK
999			_c50208 _d50208
907			_a50208