000 01396aam a2200361 i 4500
003 AE-DuAU
999 _c49744
_d49744
001 on1078888136
005 20241127180756.0
008 181214t20192019sz a b 001 0 eng d
020 _a9783030107932
020 _a3030107930
035 _a(OCoLC)1078888136
040 _aYDX
_beng
_erda
_cYDX
_dYDXIT
_dBDX
_dUK-RwCLS
041 1 _aeng
_hger
050 0 4 _aHF 5415.2
_b.E3713 2019
090 _aHF 5415.2 .E3713 2019
100 1 _aEisend, Martin,
_eauthor.
_9188001
240 1 0 _aGrundlagen empirischer Forschung.
_lEnglish
245 1 0 _aResearch methodology in marketing :
_btheory development, empirical approaches and philosophy of science considerations /
_cMartin Eisend, Alfred Kuss.
264 1 _aCham, Switzerland :
_bSpringer,
_c[2019]
264 4 _c©2019
300 _aix, 238 pages :
_billustrations ;
_c25 cm
336 _atext
_btxt
_2rdacontent
336 _astill image
_bsti
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aAdaptation from the German language edition: Grundlagen empirischer Forschung : zur Methodologie in der Betriebswirtschaftslehre by Martin Eisend and Alfred Kuss.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research
_xMethodology.
_9188002
700 1 _aKuss, Alfred,
_eauthor.
_9188003
942 _2lcc
_cBOOK
907 _a49744