| 000 | 01432aam a2200349 i 4500 | ||
|---|---|---|---|
| 003 | AE-DuAU | ||
| 999 |
_c44875 _d44875 |
||
| 001 | ocn976193361 | ||
| 005 | 20241127180227.0 | ||
| 008 | 161207t20172017si a b 000 0 eng d | ||
| 020 | _a9789813201965 | ||
| 020 | _a9813201967 | ||
| 035 |
_a(OCoLC)976193361 _z(OCoLC)978559778 _z(OCoLC)978593384 _z(OCoLC)978718772 _z(OCoLC)978929742 _z(OCoLC)978991150 _z(OCoLC)978992578 _z(OCoLC)979269750 _z(OCoLC)979378088 _z(OCoLC)979465850 |
||
| 040 |
_aYDX _beng _erda _cYDX |
||
| 043 | _aa------ | ||
| 050 | 0 | 4 |
_aHF 5415.12 .A78 _bK68 2017 |
| 090 | _aHF 5415.12 .A78 K68 2017 | ||
| 100 | 1 |
_aKotler, Philip, _eauthor. _920772 |
|
| 245 | 1 | 0 |
_aMarketing for competitiveness : _bAsia to the world! in the age of digital consumers / _cPhilip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore). |
| 264 | 1 |
_aSingapore : _bWorld Scientific, _c[2017] |
|
| 264 | 4 | _c©2017 | |
| 300 |
_axiv, 288 pages : _billustrations ; _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _zAsia. _920930 |
|
| 650 | 0 |
_aInternet marketing _zAsia. _915041 |
|
| 700 | 1 |
_aKartajaya, Hermawan, _d1947- _eauthor. _920931 |
|
| 700 | 1 |
_aHooi, Den Huan, _eauthor. _920932 |
|
| 942 |
_2lcc _cBOOK |
||
| 907 | _a44875 | ||