000			03923cam a2200349 a 4500
001			2012005590
003			DLC
005			20240430145927.0
008			120209s2012 nyu f 001 0 eng
010			_a 2012005590
020			_a9780814420126
020			_a0814420125
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	4	_aHF 5726 _b.S42 2012
090			_aHF 5726 .S42 2012
100	1		_aSeglin, Jeffrey L., _d1956- _919787
245	1	4	_aThe AMA handbook of business letters / _cJeffrey L. Seglin and Edward Coleman.
246	3	0	_aHandbook of business letters
246	3		_aAmerican Management Association handbook of business letters
250			_a4th ed.
260			_aNew York : _bAmerican Management Association, _cc2012.
300			_axiv, 480 p. ; _c26 cm.
500			_aIncludes index.
505	0		_aPART I. The Basics; Approaching This Book; Approach of This Book; Chapter 1. Planning the Letter; Researching the Facts; Analyzing the Subject and Reader; Knowing Your Objectives and How to Accomplish Them; Chapter 2. Components of an Effective Letter; Language-Clarity Versus Ambiguity; Tone-Personality; Focus of Attention-The "You Attitude"; Length; Chapter 3. Structure: The Parts of a Letter; Dateline; Reference Line; Personal or Confidential Note; Inside Address; Attention Note; Salutation; Subject Line; Paragraphs; Continuation Sheets. Complimentary CloseSignature Block; Identification Line; Enclosure and Attachment Notations; Distribution Notation; Postscript; Chapter 4. Appearance of the Letter; Stationery; Formats; Full Block; Block; Semiblock; Simplified Letter; Official Style; Hanging Indented; Envelopes; Memorandums; Email; Chapter 5. Grammar; Grammar; Wrong Pronouns; Pronouns and Antecedents; Subject and Verb Agreement; Dangling Modifiers; Split Infinitives; Parallel Structure; Punctuation; Capitalization; Spelling; Jargon; Clichés; Wordiness; PART II. The Letters. Chapter 6. Sales, Marketing, and Public Relations LettersLetters of Introduction; Sales Letters; Letter Accompanying Renewal Notice; Letter Announcing a Special Presentation; Letter Expressing Appreciation to Customers; Catalog Letters; Sales Inquiry Response; Appointment Requests; Letters of Interest; Letter to Difficult-to-See Prospect; Letter to Find Decision Maker; Letters Confirming Proposals; Follow-Up Sales Call Letters; Letter to Renew Contact; Letter Welcoming New Client; Letter Asking for Referral; Letter Promoting Special Sale; Letter to Wish Existing Customer Holiday Greetings. Letter to Acknowledge Anniversary of a Sales RelationshipPublic Relations Letters; Chapter 7. Customer Service Letters; Complaint Resolution Letters; Apology Letters; Letter Acknowledging Order; Letters Correcting Wrong Shipment; Product or Service Information Letters; Thank-You Letters to Customers; Letter to Lapsed Customer; Pricing Letters; Change-in-Location Letters; Project Status Letters; Product-Handling Letter; Letters Announcing Personnel Changes; Subscription Response Letters; Letters to Stockholders; Letter Dealing with Unreasonable Customer. Chapter 8. Credit and Collection LettersLetter Requesting Commercial Credit; Credit Information Letters; Letters Announcing Credit Policy Change; Returned-Check Letters; Credit Reference Letters; Letter Denying Credit; Letters Granting Credit; Letter Raising Credit Limit; Letter Clearing Disputed Items; Stop-Payment Letter; Collection Letters; Credit-Suspension Letter; Letter Reinstating Credit; Letters Accepting Partial Payment; Letter Acknowledging Payment; Letter About Deposit Due; Letter to Lender to Renegotiate Payment Terms; Letter from Customer About Billing Error.
650		0	_aCommercial correspondence _vHandbooks, manuals, etc. _915012
650		0	_aLetter writing _vHandbooks, manuals, etc. _919788
700	1		_aColeman, Edward, _d1968- _919789
710	2		_aAmacom. _919790
942			_2lcc _cBOOK
999			_c44606 _d44606
907			_a44606