000			02573cam a2200289 a 4500
999			_c44508 _d44508
001			17042073
005			20240430145923.0
008			111110s2012 enk b 001 0 eng
010			_a 2011046736
020			_a9781119950554 (hardback)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHM742 _b.S45 2012
090			_aHM 742 .S45 2012
100	1		_aSemple, Euan. _919358
245	1	0	_aOrganizations don't tweet, people do : _ba managers guide to the social Web / _cEuan Semple.
260			_aChichester, West Sussex ; _aHoboken, NJ : _bWiley, _c2012.
300			_axi, 282 p. ; _c23 cm.
504			_aIncludes bibliographical references (p. [271]-272) and index.
505	0		_aForeword by Andrew McAfee ix Introduction 1 1. We All Need to Grow Up 5 2. Ten Steps to Success with Technology 9 3. The Ultimate in Democracy 15 4. Leaving a Trace 21 5. Evolution on Steroids 27 6. "Writing Ourselves into Existence" 33 7. Literacy Re-discovered 39 8. Mass Illiteracy 45 9. Stating the Obvious 51 10. Volume Control on Mob Rule 57 11. Dealing with a Boss Who Doesn't "Get It" 63 12. The More You Give the More You Get 69 13. "Ooh, That's Interesting" 73 14. The Network of Networks 79 15. Real Leaders Have Followers 85 16. Real Friends 91 17. Too Much of a Good Thing 97 18. Globally Distributed Conversations 103 19. Conversations Can Only Take Place Between Equals 109 20. Management by Being Interested 115 21. Asking the Right Questions 123 22. The Meaning of True Collaboration 129 23. War of the Worlds 135 24. The Inside is Becoming the Outside 141 25. Your Staff are Your Best Advocates 145 26. Creatively Messy 151 27. Innovation and the Forces of Disruption 157 28. No Such Thing as Conscripts 163 29. Heading into the Great Unknown 169 30. Be Strategically Tactical 175 31. Back to Front ROI 181 32. The Price of Pomposity 187 33. Managing the Mess 193 34. We Need More Rubbish 199 35. Lines in the Sand 205 36. Small Pieces Loosely Joined 211 37. Unleash Your Trojan Mice 217 38. Don't Feed the Trolls 223 39. When the Shit Hits the Fan 229 40. Crisis Management 235 41. The Best Way to be Safe is to be Open 241 42. Radical Transparency 247 43. The Revolution is Within 253 44. It's Your Party ... 257 45. A Final Word 263 A Note About Technology 267 Reading List 271 About Euan Semple 273 Index 275
650		0	_aOnline social networks. _915510
650		0	_aManagement. _919359
650		7	_aBUSINESS & ECONOMICS / General. _2bisacsh _919360
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBOOK
907			_a44508