000 01227cam a2200397Ii 4500
001 ocn965933214
003 OCoLC
005 20240430145839.0
008 161214s2017 enka 001 0 eng d
020 _a9781473929494
020 _a1473929490
020 _a9781473929500
020 _a1473929504
029 1 _aNLGGC
_b409052647
029 1 _aAU@
_b000059628974
035 _a(OCoLC)965933214
040 _aSINAP
_beng
_erda
_cSINAP
_dOCLCO
_dQGK
_dOCLCF
_dYDX
049 _aTSAA
050 4 _aP 96 .M34
_bK86 2017
090 _aP 96 .M34 K86 2017
100 1 _aKüng, Lucy,
_eauthor.
_911004
245 1 0 _aStrategic management in the media :
_btheory to practice /
_cLucy Küng.
250 _a2nd edition.
264 1 _aLondon :
_bSAGE,
_c2017.
300 _axvii, 237 pages :
_billustrations ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aMass media
_xManagement.
_913387
650 0 _aStrategic planning.
_913388
650 7 _aMass media
_xManagement.
_2fast
_913387
650 7 _aStrategic planning.
_2fast
_913388
942 _2lcc
_cBOOK
999 _c43789
_d43789
907 _a43789