000			03595cam a2200613 i 4500
001			ocn908680448
003			OCoLC
005			20240430145725.0
008			150529t20152015sz a bc 001 0 eng
010			_a 2015429180
020			_a9783721209136
020			_a3721209133
024	3		_a9783721209136
029	1		_aCHVBK _b334585678
029	1		_aCHBIS _b010266735
029	1		_aNZ1 _b16038264
029	1		_aAU@ _b000055163053
035			_a(OCoLC)908680448 _z(OCoLC)887974823
040			_aDLC _beng _erda _cDLC _dOHX _dJPG _dYDXCP _dOCLCO _dOCLCF _dOCLCO _dOSU _dOCLCO
041	1		_aeng _hger
042			_apcc
049			_aTSAA
050	0	0	_aNC703 _b.L5313 2015
072		7	_aNC _2lcco
090			_aNC 703 .L5315 2015
100	1		_aLindauer, Armin, _eauthor. _95098
245	1	0	_aExperimental design : _bvisual methods and systematic play / _cArmin Lindauer, Betina Müller ; texts: Armin Lindauer.
264		1	_a[Zurich] : _bNiggli Publishing, _c2015.
264		4	_c©2015
300			_a424 pages : _bchiefly color illustrations ; _c27 cm
336			_astill image _2rdacontent _btxt
336			_atext _2rdacontent _btxt
337			_aunmediated _2rdamedia _bn
338			_avolume _2rdacarrier _bnc
504			_aIncludes bibliographical references and index.
520	8		_aHow does visual creativity arise in the first place and how can visual methods be developed and applied in the pro - duction of ideas and variety? Various methods for doing this are presented here under the chapter headings Basis, Interpretation, Variation, Relation and Sequence with over 3000 illustrations. In the course of this work numerous methodical design approaches are presented and mediated. One of the reasons that the results presented here are so varied and frequently surprising, is the variety of the procedures described. For over two decades Armin Lindauer and Betina Müller have searched out, collected and produced work dealing with their understanding of how experimental design can be created by using methodical design processes. They show numerous parallels from completely different areas of activity including advertising, product design, poster art, the fine arts and the sciences. On the one hand historic work is discussed in the book prologue such as that of Gustave Courbet, Claude Monet, Alexej Jawlensky, Pablo Picasso, Josef Albers, Bernd and Hilla Becher, and on the other the work of wellknown designers such as Daniele Buetti, Günther Kieser or Stefan Sagmeister is considered. The book is thus simultaneously both a highly specialized technical work and an extensive and very rich atlas of ideas and inspirations. It is an impulse giver without dictating the way and demonstrates once again that creativity is frequently based firmly on methods which in turn it also promotes.
650		0	_aDesign _vCatalogs. _95099
650		0	_aGraphic arts _vCatalogs. _95100
650		0	_aGraphic design (Typography) _vCatalogs. _95101
650		0	_aCreation (Literary, artistic, etc.) _vCase studies. _95102
650		0	_aCommercial art _vCatalogs. _95103
650		0	_aExperimental design _vCase studies. _95104
650		7	_aCommercial art. _2fast _95105
650		7	_aCreation (Literary, artistic, etc.) _2fast _95106
650		7	_aDesign. _2fast _95107
650		7	_aExperimental design. _2fast _95108
650		7	_aGraphic arts. _2fast _95109
650		7	_aGraphic design (Typography) _2fast _95110
655		7	_aCase studies. _2fast _9210
655		7	_aCatalogs. _2fast _9912
700	1		_aMüller, Betina, _eauthor. _95111
942			_2lcc _cBOOK
999			_c42487 _d42487
907			_a42487