| 000 | 04603cam a2200493 a 4500 | ||
|---|---|---|---|
| 001 | ocm42372738 | ||
| 003 | OCoLC | ||
| 005 | 20240430145714.0 | ||
| 008 | 981118s1999 nyu 001 0 eng | ||
| 010 | _a 98074536 | ||
| 015 |
_aGBA235489 _2bnb |
||
| 020 | _a1581150229 | ||
| 020 | _a9781581150223 | ||
| 029 | 1 |
_aAU@ _b000021192907 |
|
| 029 | 1 |
_aNZ1 _b5421772 |
|
| 029 | 1 |
_aUNITY _b07599254X |
|
| 029 | 1 |
_aYDXCP _b100154768 |
|
| 035 |
_a(OCoLC)42372738 _z(OCoLC)49872963 |
||
| 040 |
_aDLC _beng _cDLC _dBAKER _dBTCTA _dLVB _dYDXCP _dCCS _dOKN _dUAB _dOCLCF _dUKM _dB9K _dCNNWL |
||
| 049 | _aTSAA | ||
| 050 | 0 | 0 |
_aNC 997 _b.L633 1999 |
| 090 | _aNC 997 .L633 1999 | ||
| 245 | 0 | 0 |
_aLooking closer _n3, _pClassic writings on graphic design / _cedited by Michael Bierut ... [et al.]. |
| 246 | 1 | 4 | _aLooking closer three |
| 260 |
_aNew York : _bAllworth Press, _cc1999. |
||
| 300 |
_a283 p. ; _c25 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aDestruction of syntax-- imagination without strings-- words-in-freedom / F.T. Marinetti -- Program of the first working group of constructivists / Alexander Rodchenko and Varvara Stepanova -- New king of printing calls for new design / W.A. Dwiggins -- With twenty-five soldiers of lead I have conquered the world / Francis Meynell -- The new typography ; Typophoto / Laszlo Moholy-Nagy -- Our book / El Lissitzky -- What is new typography? / Walter Dexel -- I am type / Frederic W. Goudy -- Printing of today / Aldous Huxley -- The philosophy of modernism in typography / Douglas C. McMurtrie -- Outline of the art of advertising manifesto / Fortunato Depero -- New life in print / Jan Tschichold -- What pleases the modern man / Alexey Brodovitch -- What makes a magazine "modern"? / M.F. Agha -- The crystal goblet or printing should be invisible / Beatrice Warde -- Towards a universal type / Herbert Bayer -- Advertising art in the United States / Earnest Elmo Calkins -- Visual expression / Ashley Havinden -- Harsh words / T.M. Cleland -- A technique for dealing with artists / W.A. Dwiggings -- Art in industry / Water P. Paepcke -- Integration, the new discipline in design / Gyorgy Kepes -- What is a designer? / Alvin Lustig -- The designer and the client / Misha Black -- Tradition: cliché, prison or basis of growth? / Herbert Spencer -- Type is to read / William Golden -- What is new in American typography? / Herb Lubalin -- The new typography's expanding future / Ladislav Sutnar -- Visual environment of advertising / William Golden -- The typography of order / Emil Ruder -- Advertisement: ad vivum or ad hominem? / Paul and Ann Rand -- Concrete poetry / dom Sylvester Houedard -- Sometimes I play things I never heard myself / William Bernbach -- First things first / Ken Garland -- The responsibilities of the design profession / Herbert Spencer -- Education for visual design ; Visual/verbal rhetoric / Gui Bonsiepe -- Decline of the visual / Marshall McLuhan -- Typography is a grid / Anthony Froshaug -- Trademark design / Jay Doblin -- Here are some things we must do / Ken Garland -- Visual pop / George Melly -- Posters: advertisement, art, political artifact, commodity / Susan Sontag -- How can one make Swiss typography? / Wolfgang Weingart -- Some aspects of design from the perspective of a woman designer / Sheila Levrant de Bretteville -- Good design is good business / Thomas J. Watson, Jr. -- Edugraphology-- the myths of design and the design of myths / Victor Papanek -- This typeface is changing your life / Leslie Savan -- Lay in-- lay out / Piet Schreuders -- The age of plunder / Jon Savage -- Call for criticism / Massimo Vignelli. | |
| 520 | 1 | _a"In manifestos, broadsides, articles, and conference papers, designers and design observers grapple with the critical issues of Modernism, commercialism, aesthetics, feminism, traditionalism versus progressivism, and social responsibility. These vibrant and seminal works build a framework through which to understand the growth of a visual practice that helped to define the look of everyday communication and life."--Jacket. | |
| 650 | 0 |
_aCommercial art. _93783 |
|
| 650 | 0 |
_aGraphic arts. _93784 |
|
| 650 | 7 |
_aCommercial art. _2fast _93783 |
|
| 650 | 7 |
_aGraphic arts. _2fast _93784 |
|
| 700 | 1 |
_aBierut, Michael. _91770 |
|
| 700 | 1 |
_aHelfand, Jessica. _93778 |
|
| 700 | 1 |
_aHeller, Steven. _91772 |
|
| 700 | 1 |
_aPoynor, Rick. _92554 |
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| 942 |
_2lcc _cBOOK |
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| 999 |
_c42376 _d42376 |
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| 907 | _a42376 | ||