000			04096cam a2200469 a 4500
001			ocn760291938
003			OCoLC
005			20240430145635.0
008			111103s2012 enka b 000 0 eng c
015			_aGBB1C9109 _2bnb
016	7		_a015965004 _2Uk
020			_a9781856697354 (pbk.)
020			_a1856697355 (pbk.)
029	1		_aAU@ _b000048560680
029	1		_aDEBBG _bBV039918144
029	1		_aNZ1 _b14227177
035			_a(OCoLC)760291938 _z(OCoLC)864246749
040			_aUKMGB _beng _cUKMGB _dYDXCP _dBDX _dCDX _dDEBBG _dOUN _dBWX _dMIA _dA7U _dVP@ _dTJC _dOCLCF _dAZU _dMOF _dOCLCQ
042			_apcc
049			_aTSAA
050		4	_aP99 _b.H275 2012
090			_aP 99 .H275 2012
100	1		_aHall, Sean. _9456
245	1	0	_aThis means this, this means that : _ba user's guide to semiotics / _cSean Hall.
250			_a2nd ed.
260			_aLondon : _bLaurence King Pub., _c2012.
300			_a192 pages : _billustrations (chiefly color) ; _c26 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 190-191).
505	0	0	_tIntroduction -- _tAcknowledgments -- _g1. _tSigns and Signing -- _tSignifier and Signified -- _tSign -- _tIcon -- _tIndex -- _tSymbol -- _tSender -- _tIntention -- _tMessage -- _tTransmission -- _tNoise -- _tReceiver -- _tDestination -- _tFeedback -- _g2. _tWays of Meaning -- _tSimile -- _tMetaphor -- _tMetonym -- _tSynecdoche -- _tIrony -- _tLies -- _tImpossibility -- _tDepiction -- _tRepresentation -- _g3. _tConceptual Structures -- _tTruth and Falsity -- _tSameness and Difference -- _tWholes and Parts -- _tSubjectivity and Objectivity -- _tAppearance and Reality -- _tContinuity and Discontinuity -- _tSense and Reference -- _tMeaningful and Meaningless -- _tProblem and Solution -- _g4. _tVisual Structures -- _tViewer and Image -- _tIdeal and Real -- _tGiven and New -- _tCenter and Margin -- _tForeground and Background -- _tProximity and Presence -- _tBefore and After -- _tPast, Present, and Future -- _tFast and Slow -- _g5. _tTextual Structures -- _tReaders and Texts -- _tWords and Images -- _tFunctions -- _tForms -- _tPlacing -- _tProminence -- _tVoices -- _tIntertextuality and Intratextuality -- _tParatext and Para language -- _g6. _tMatters of Interpretation -- _tConcepts and Conceptions -- _tConnotation and Denotation -- _tLangue and Parole -- _tCombinations and Substitutions -- _tTokens and Types -- _tRule-following -- _tConventions -- _tClassifications -- _tUnderstanding and Misunderstanding -- _g7. _tFraming Meaning -- _tSemantic Units -- _tGenres -- _tStyles -- _tStereotypes -- _tInstitutions -- _tIdeologies -- _tDiscourses -- _tMyths -- _tParadigms -- _g8. _tStories and Storytelling -- _tFact and Fiction -- _tNarratives -- _tLegends -- _tCharacters and Personas -- _tViewpoints -- _tMysteries -- _tTensions -- _tTurning points -- _tResolutions -- _tConclusion -- _tBibliography -- _tPicture Credits.
520	8		_aSemiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, appear mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. This new edition features an expanded introduction that carefully and clearly presents the world of semiotics before leading into the book's 76 sections of key semiotic concepts. Each short section begins with a single image or sign, accompanied by a question inviting us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign, and in this way, actively engage in creative thinking. A fascinating read, this book provides practical examples of how meaning is made in contemporary culture.
650		0	_aSemiotics. _9293
650		0	_aSigns and symbols. _9457
650		7	_aSemiotics. _2fast _9293
650		7	_aSigns and symbols. _2fast _9457
650	0	7	_aSemiotik. _2gnd _9295
650	0	7	_aSemiotik. _2swd _9295
942			_2lcc _cBOOK
999			_c41963 _d41963
907			_a41963