000 02761cam a2200433 i 4500
001 ocn905067686
003 OCoLC
005 20240430145634.0
008 140922s2015 enka b 001 0 eng d
010 _a 2014952137
020 _a9780857938886 (hbk.)
020 _a0857938886 (hbk.)
020 _z9780857938893 (ebook)
035 _a(OCoLC)905067686
040 _aYDXCP
_beng
_erda
_cYDXCP
_dDLC
_dBEDGE
_dIUL
_dSOI
042 _alccopycat
049 _aTSAA
050 0 0 _aP96.E25
_bH356 2015
090 _aP 96 .E25 H356 2015
245 0 0 _aHandbook on the economics of the media /
_cedited by Robert G. Picard, Steven S. Wildman.
264 1 _aCheltenham, UK :
_bEdward Elgar Publishing,
_c[2015]
300 _axv, 399 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction / Robert G. Picard and Steven S. Wildman -- Media as multi-sided platforms / Jean J. Gabszewicz, Joana Resende and Nathalie Sonnac -- Vertical ownership, technology and programming content / Sung Wook Ji and David Waterman -- Economics of trade in media products / Steven S. Wildman and Sang Yup Lee -- Media clusters and metropolitan knowledge economy / Charlie Karlsson and Philippe Rouchy -- Economics of advertising: the role of commercial media / Anthony Dukes -- The pricing of advertising / Agostino Manduchi -- Economics of print media / Robert G. Picard -- The economics of television: excludability, rivalry, and imperfect competition / Patrick Barwise and Robert G. Picard -- The economics of broadband / Benjamin J. Bates, Nick Geidner and Yi-Xi Zhu -- Economics of peer-to-peer file exchange / Nodir Adilov, Peter J. Alexander and Brendan Cunningham -- Video games, virtual worlds and economics / Isaac Knowles, Edward Castronova and Travis Ross -- Digital technology, disruption and the market for news / Lisa George -- Economic analysis in media policy making / Jonathan D. Levy -- Media economics in competition law / Tom Björkroth and Mikko Grönlund -- Economics and economic impact of copyright / Ruth Towse -- Effects of taxes and subsidies on media services / Hans Jarle Kind and Jarle Møen.
650 0 _aMass media
_xEconomic aspects.
_9498
650 7 _aMass media
_xEconomic aspects.
_2fast
_9498
650 7 _aMédias.
_2eclas
_9499
650 7 _aPolitique économique.
_2eclas
_9500
650 7 _aAspects économiques.
_2eclas
_9501
650 7 _aAnalyse économique.
_2eclas
_9502
650 7 _aManuels.
_2eclas
_9503
700 1 _aPicard, Robert G.,
_eeditor.
_9504
700 1 _aWildman, Steven S.,
_eeditor.
_9505
942 _2lcc
_cBOOK
999 _c41958
_d41958
907 _a41958