000			03369cam a22003978i 4500
001			41669
003			DLC
005			20240430145617.0
008			140916s2014 enk b 001 0 eng
010			_a 2014029236
020			_a9780415727587 (pbk.) : _c49.95
020			_a0415727588 (pbk.) : _c49.95
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aZ285.6 _b.B38 2014
069			_a09347041
090			_aZ 285.6 .B38 2014
090			_aZ 285.6 .B38 2014
100	1		_aBaverstock, Alison. _9105705
245	1	0	_aHow to market books / _cAlison Baverstock.
250			_aFifth edition.
260			_aAbingdon ; _aNew York, NY : _bRoutledge, _c2014.
300			_axxi, 471 pages : _billustrations ; _c24 cm
520			_a"Over four editions, Alison Baverstock's How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: - a number of new case studies - detailed coverage of individual market segments - checklists and summaries of key points - several new chapters - a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University"-- _cProvided by publisher.
504			_aIncludes bibliographical references and index.
505	0		_aPart 1: General Principles and Understanding 1. Marketing and marketing in publishing 2. What's for sale? 3. Understanding the Market: Market Research and Other Sources of Market Information 4. Profit, Loss and Accountability Part 2: Putting this into Practice 5. The Medium Is the Message 6. How to Write a Marketing Plan 7. Selling 8. Direct Marketing 9. Online Marketing 10. Publicity and PR 11. Working with authors and other vital partnerships 12. Organising events, presentations and other opportunities to share content 13. Techniques for writing effective copy 14. The layout and dissemination of marketing materials Part 3: Specific Advice for Particular Markets 15. Approaching specific interest markets; the value and significance of niche in publishing 15.1 Finding the general reader 15.2 Marketing children's books 15.3 Selling resources to public libraries 15.4 Promoting to university academics 15.5 Selling to academic libraries 15.6 Selling to educational markets 15.7 Marketing to doctors and other healthcare professionals 15.8 Selling to professional and industrial markets
650		0	_aBooks _xMarketing. _9105707
650		0	_aBooks _xInternet marketing. _9105710
650		7	_aSOCIAL SCIENCE / Media Studies. _2bisacsh _9105713
852	1		_9P49.95usd
907			_a41669 _b07-20-15 _c05-25-15
942			_cBOOK _00
998			_aaudmc _b05-25-15 _cm _da _e- _feng _genk _h0
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999			_c41669 _d41669