000			05250cam a2200421 a 4500
001			41643
003			DLC
005			20240430145616.0
008			130812s2014 enka b 001 0 eng
010			_a 2013032116
020			_a9780749468958 (pbk.) : _c39.95
020			_a0749468955 (pbk.) : _c39.95
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHD30.4 _b.N477 2014
069			_a09347041
090			_aHD 30.4 .N477 2014
090			_aHD 30.4 .N477 2014
100	1		_aNg, Wilson. _9105258
245	1	0	_aBusiness research : _benjoy creating, developing, and writing your business project / _cWilson Ng, Elayne Coakes.
260			_aLondon : _bKogan Page, _c2014.
300			_avii, 222 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
520			_a" A student-led guide, Business Research is for student researchers who need to conceive, conduct, and complete a new research project for the first time. Rather than looking at business research as a scientific set of procedures, Ng and Coakes concentrate on the business organization and give practical advice on going out into the field and conducting interviews, researching problems and learning about organizations.Through its conversational, accessible style and its adoption of a student's perspective, this book makes the process of learning about research enjoyable and the resulting research project outstanding. "-- _cProvided by publisher.
520			_a"Business Research is a groundbreaking book for student researchers who need to conceive, conduct, and complete a new research project for the first time. It concentrates on the business organization and gives invaluable practical advice on going out into the field and conducting interviews, researching problems and learning about organizations. Through its conversational, accessible style and its adoption of a student's perspective, this book will make the process of learning about research enjoyable and the resulting research project outstanding"-- _cProvided by publisher.
505	0		_aMachine generated contents note: -- Introduction -- What are the right research methods for you and how might you go about selecting them?PART ONE Planning your project01 The nature of business research -- What is scholarly literature? -- What is a research question (RQ) and how do I develop a good one? -- How may I use scholarly literature in my project? -- How may I use theory?02 Methodology and methods -- What is research methodology? -- What has methodology got to do with research methods? -- How may I design my research? -- How should I use my 'case study'? -- What research methods should I use for my project?Part Two 'Doing' your project03 The project proposal -- Project proposals -- Contents of a project proposal -- Critical and analytical thinking -- Prior planning prevents poor performance04 Collecting quantitative data -- Finding quantitative data -- Secondary data -- Primary data -- Designing a successful survey -- Example of literature from which a hypothesis is derived -- Methods of collecting survey data -- Designing your questionnaire05 Collecting qualitative data through interviews -- Interviewing types and design -- Focus groups -- Interviewing references and further websites -- Chapter appendix: Interview Protocol06 Collecting data as an ethnographer -- Participant observation -- Non-participative observation07 Case study research -- Objectives -- The case study -- Using deductive theory in case studies -- Cross-sectional case study design -- Longitudinal case study design -- Case study tactics adopted for design quality08 Collecting data: less common methods -- Mixed methods research -- Social network analysis -- Action research -- Delphi method -- Participant and non-participant observation -- How to use crowdsourcing as a research tool -- How to use a repertory grid09 Ensuring data saturation -- Validity of quantitative data -- Reliability of quantitative data -- Signifi cance of quantitative dataPart Three Reporting your findings10 Analysing quantitative data -- Measures of central tendency -- Measures of spread -- Some notes on statistical testing -- Variables: dependent and independent11 Analysing qualitative data -- Coding text -- Checking -- Causal mapping -- Software for codingPart Four Writing your report12 Discussing anticipated project findings -- Flawed reasoning13 Conclusion to your report -- How to begin your conclusion -- Lessons to be learnt -- Recommendations14 Reference lists15 Writing your abstract16 Conclusion -- Research question -- Knowledge of cutting-edge research and theory -- Research tools.
650		0	_aBusiness _xResearch. _9105260
650		0	_aBusiness writing. _9105262
650		7	_aBUSINESS & ECONOMICS / Business Communication / Meetings & Presentations. _2bisacsh _9105265
650		7	_aBUSINESS & ECONOMICS / Business Writing. _2bisacsh _9105268
700	1		_aCoakes, Elayne, _d1950- _9105271
852	1		_9P39.95usd
907			_a41643 _b07-20-15 _c05-25-15
942			_cBOOK _00
998			_aaudmc _b05-25-15 _cm _da _e- _feng _genk _h0
945			_g0 _i5127098 _j0 _laudmc _o- _p147.00 _q- _r- _sd _t1 _u0 _v0 _w0 _x0 _yi15698956 _z05-25-15
999			_c41643 _d41643