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| 008 | 130509s2014 nyua 001 0 eng | ||
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| 090 | _aHF 5814 .J77 2014 | ||
| 090 | _aHF 5814 .J77 2014 | ||
| 100 | 1 |
_aJugenheimer, Donald W. _9105195 |
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_aAdvertising and public relations research / _cDonald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel D. Bradley. |
| 250 | _aSecond edition. | ||
| 260 |
_aArmonk, New York : _bM.E. Sharpe, _c[2014] |
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| 300 |
_aviii, 367 pages : _billustrations ; _c24 cm |
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| 500 | _aIncludes index. | ||
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_aAdvertising _xResearch. _9105199 |
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_aPublic relations _xResearch. _9105203 |
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_iRevision of: _tAdvertising and public relations research _dArmonk, N.Y. : M.E. Sharpe, c2010 |
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