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008 060728s2007 enka b 001 0 eng
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050 0 0 _aP99
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069 _a09300767
090 _aP 99 .C463 2007
090 _aP 99 .C463 2007
100 1 _aChandler, Daniel.
_9103672
245 1 0 _aSemiotics :
_bthe basics /
_cDaniel Chandler.
250 _a2nd ed.
260 _aLondon ;
_aNew York :
_bRoutledge,
_cc2007.
300 _axviii, 307 p. :
_bill. ;
_c21 cm.
440 0 _aBasics (Routledge (Firm))
_9103674
505 0 _aModels of the sign -- Signs and things -- Analysing structures -- Challenging the literal -- Codes -- Textual interactions -- Prospect and retrospect -- Appendix: Key figures and schools -- Going further -- Glossary.
504 _aIncludes bibliographical references (p. [265]-292) and index.
520 _aThis updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? -- What is a text? -- publisher description
505 0 _aModels of the sign -- Signs and things -- Analysing structures -- Challenging the literal -- Codes -- Textual interactions -- Prospect and retrospect.
650 0 _aSemiotics.
_9103676
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