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008 130815s2014 mau b 001 0 eng
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020 _a9780415815857 (pbk.) :
_c49.95
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040 _aDLC
_beng
_cDLC
_erda
042 _apcc
050 0 0 _aP96.A86
_bF75 2014
069 _a09273091
090 _aP 96 .A86 F75 2014
090 _aP 96 .A86 F75 2014
100 1 _aFriedmann, Anthony.
_941649
245 1 0 _aWriting for visual media /
_cAnthony Friedmann.
250 _aFourth edition.
260 _aBurlington, MA ;
_aAbingdon, Oxon :
_bFocal Press,
_c2014.
263 _a1402
300 _a446 pages; 26 cm
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references and index.
505 _aDefining the problem. Describing one medium through another -- A seven-step method for developing a creative concept -- Describing sight and sound -- The stages of script development -- Solving communication problems with visual media. Ads and PSAs: copywriting for visual media -- Corporate communications: selling, telling, training, and promoting -- Documentary and nonfiction narrative -- Entertaining with visual media. Visual story telling: dramatic structure and form -- Writing techniques for long-form scripts -- Television series, sitcoms, and soaps -- Writing for interactive and mobile media. Writing and interactive design -- Writing for interactive communications -- Writing for video games -- Writing for mobile media platforms -- Anticipating professional issues. You can get paid to do this.
650 0 _aMass media
_xAuthorship.
_9101817
650 0 _aVisual communication.
_9101818
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907 _a41418
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