| 000 | 02382nam a2200397 a 4500 | ||
|---|---|---|---|
| 001 | 41406 | ||
| 003 | DLC | ||
| 005 | 20240430145605.0 | ||
| 008 | 101013t20102009nyua b 001 0 eng | ||
| 010 | _a 2010483071 | ||
| 020 |
_a9780312429270 (pbk.) : _c18.00 |
||
| 020 |
_a0312429274 (pbk.) : _c18.00 |
||
| 040 |
_aDLC _cDLC |
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| 050 | 0 | 0 |
_aHD2755.5 _b.K575 2010 |
| 069 | _a09273091 | ||
| 090 | _aHD 2755.5 .K575 2010 | ||
| 090 | _aHD 2755.5 .K575 2010 | ||
| 100 | 1 |
_aKlein, Naomi, _d1970- _9101624 |
|
| 245 | 1 | 0 |
_aNo logo : _bno space, no choice, no jobs / _cNaomi Klein. |
| 246 | 1 | _aNo space, no choice, no jobs | |
| 250 | _a10th anniversary ed., 3rd ed. | ||
| 260 |
_aNew York : _bPicador, _c2010, c2009. |
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| 300 |
_axli, 502 p. : _bill. ; _c21 cm. |
||
| 504 | _aIncludes bibliographical references (p. [491]-493) and index. | ||
| 520 | _aFirst published before the World Trade Organization protests in Seattle, this book is a work of cultural criticism that investigates money, marketing, and the anti-corporate movement. Klein details the insidious practices and far-reaching effects of corporate marketing--and the powerful potential of a growing activist movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe--witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy--a new generation has begun to battle consumerism with its own best weapons. In this report on that battle, we learn how the Nike swoosh has changed from an athletic status symbol to a metaphor for sweatshop labor, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads.--From publisher 's description. | ||
| 650 | 0 |
_aInternational business enterprises _xPolitical aspects. _9101626 |
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| 650 | 0 |
_aInternational business enterprises _xPublic opinion. _9101629 |
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| 650 | 0 |
_aBrand name products _xPolitical aspects. _9101632 |
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| 650 | 0 |
_aBrand name products _xPublic opinion. _9101634 |
|
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