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001			ocn751807459
003			OCoLC
005			20240430145556.0
008			110526s2012 sz a b 001 0 eng d
015			_aGBB165932 _2bnb
016	7		_a015817609 _2Uk
019			_a849876659
020			_a9782940411580 (pbk.)
020			_a2940411581 (pbk.)
035			_a(OCoLC)751807459 _z(OCoLC)849876659
037			_a66966 _bTVG
040			_aUKMGB _beng _cUKMGB _dSINLB _dCDX _dYDXCP _dOMB _dKSU _dUKWOH _dUVV _dUAA _dTVG _dNYWWB _dOCLCQ _dOCLCO
049			_aTSAA
050		4	_aHD9940.A2 _bD55 2012
090		4	_aHD 9940.A2 _bD55 2012
100	1		_aDillon, Susan. _999010
245	1	4	_aThe fundamentals of fashion management / _cSusan Dillon.
260			_aLausanne, Switzerland : _bAVA, _c2012.
300			_a176 pages : _bcolor illustrations ; _c23 cm.
490	1		_aAVA Academia
504			_aIncludes bibliographical references (page 170) and index.
505	0		_aThe business of fashion : The fashion industry in the 20th century ; Technology ; The influential designers ; Interview : Gary Harvey -- Fashion trend prediction : The fashion forecasting industry ; The forecasting process ; Trend prediction as a tool ; Presenting trend information ; Fashion forecasting agencies ; Interview : Fiona Jenvey -- Fashion transition : Fashion buying ; Merchandising ; Retail formats ; The retail calendar ; Importing fashion goods ; Interview : Katy Steel -- Fashion communication : What is fashion communication? ; The fashion consumer ; Branding ; Fashion marketing ; Fashion promotion ; Visual merchandising ; Fashion advertising ; Interview : Michaela Ireson -- The fashion machine : The fashion calendar ; The fashion press ; Fashion editorial ; Trade shows and events ; Interview : Paul Harness -- Bridging the gap between fashion and business ; Creative business planning ; Branding basics ; Innovative marketing and promotion ; Design and copyright ; Interview : Aine Cassidy -- Conclusion -- Glossary of terms.
520	8		_aThe fashion industry is big business and employs many people in a variety of roles. This text provides broad knowledge of how the fashion industry works, by examining the processes, roles and objectives that make up this multifaceted industry.
650		0	_aClothing trade _xManagement. _999015
650		0	_aFashion merchandising. _999020
650		0	_aFashion merchandising _xStudy and teaching. _999025
650		0	_aFashion design _xStudy and teaching. _999027
650		0	_aAdvertising _xFashion. _999030
830		0	_aAVA academia. _91190
907			_a41234 _b02-01-15 _c02-01-15
942			_cBOOK _00
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