000			02160cam a22003854a 4500
001			ocm52381588
003			OCoLC
005			20240430145555.0
008			030602s2004 njua b 001 0 eng
010			_a 2003054830
020			_a0131020250
020			_a9780131020252
035			_a(OCoLC)52381588
040			_aDLC _beng _cDLC _dBAKER _dBTCTA _dYDXCP _dZLM _dNMC _dIG# _dOCLCF _dOCLCO
042			_apcc
043			_an-us---
049			_aTSAA
050	0	0	_aHM1221 _b.S45 2004
090			_aHM 1221 .S45 2004
090			_aHM 1221 .S45 2004
100	1		_aSeitel, Fraser P. _988339
245	1	4	_aThe practice of public relations / _cFraser P. Seitel.
250			_a9th ed.
260			_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2004.
300			_axxxiii, 568 p. : _bill. (some col.) ; _c26 cm.
504			_aIncludes bibliographical references and index.
505	0	0	_gPt. I. _tEvolution -- _gCh. 1. _tDefining Public Relations -- _gCh. 2. _tThe Growth of Public Relations -- _gPt. II. _tPreparation/Process -- _gCh. 3. _tCommunication -- _gCh. 4. _tManagement -- _gCh. 5. _tPublic Opinion -- _gCh. 6. _tEthics -- _gCh. 7. _tThe Law -- _gCh. 8. _tResearch -- _gPt. III. _tThe Publics -- _gCh. 9. _tPrint Media Relations -- _gCh. 10. _tElectronic Media Relations -- _gCh. 11. _tEmployee Relations -- _gCh. 12. _tMulticultural Community Relations -- _gCh. 13. _tGovernment Relations -- _gCh. 14. _tConsumer Relations -- _gCh. 15. _tInvestor Relations -- _gCh. 16. _tInternational Relations -- _gPt. IV. _tExecution -- _gCh. 17. _tPublic Relations Writing -- _gCh. 18. _tWriting for the Eye and Ear -- _gCh. 19. _tPublic Relations and the Internet -- _gCh. 20. _tIntegrated Marketing Communications -- _gCh. 21. _tCrisis Management -- _gPt. V. _tThe Future -- _gCh. 22. _tThe Golden Age.
650		0	_aPublic relations _zUnited States. _998613
650		7	_aPublic relations. _2fast _0(OCoLC)fst01082892 _998616
651		7	_aUnited States. _2fast _0(OCoLC)fst01204155 _998619
907			_a41210 _b01-20-15 _c01-18-15
942			_cBOOK _00
998			_aaudmc _b01-18-15 _cm _da _e- _feng _gnju _h4
945			_g0 _i5147361 _j0 _laudmc _o- _p473.00 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi15692310 _z01-20-15
999			_c41210 _d41210