000			02700cam a2200481 a 4500
001			ocm51607324
003			OCoLC
005			20240430145545.0
008			030203s2004 njua b 001 0 eng
010			_a 2003043373
019			_a150955687
020			_a0131405462
020			_a9780131405462
035			_a(OCoLC)51607324 _z(OCoLC)150955687
040			_aDLC _beng _cDLC _dBAKER _dNLGGC _dBTCTA _dYDXCP _dLVB _dTULIB _dVXI _dOCLCF
049			_aTSAA
050	0	0	_aHF5415.123 _b.C58 2004
090			_aHF 5415.123 .C58 2004
090			_aHF 5415.123 .C58 2004
100	1		_aClow, Kenneth E. _996520
245	1	0	_aIntegrated advertising, promotion & marketing communications / _cKenneth E. Clow, Donald Baack.
246	3		_aIntegrated advertising, promotion, and marketing communications
250			_a2nd ed.
260			_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2004 + _e1 CD-ROM.
300			_axxvii, 538 p. : _bill. ; _c28 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aThe IMC foundation -- Integrated Marketing Communications -- Corporate Image and Brand Management -- Consumer Buyer Behavior -- Business-to-Business Buyer Behavior -- Promotions Opportunity Analysis -- IMC advertising tools -- Advertising Management -- Advertising Design: Theoretical Frameworks and Types of Appeals -- Advertising Design: Message Strategies and Executional Frameworks -- Advertising Media Selection -- IMC promotional tools -- Trade Promotions -- Consumer Promotions -- Personal Selling, Database Marketing, and Customer Relationship Management -- Public Relations, Regulations, and Sponsorship Programs -- IMC integration tools -- Internet Marketing -- IMC for Small Businesses and Entrepreneurial Ventures -- Evaluating an Integrated Marketing Program.
650		0	_aCommunication in marketing. _996524
650		0	_aAdvertising. _996528
650	1	7	_aPromotie (public relations) _2gtt _996529
650	1	7	_aReclame. _2gtt _921181
650	1	7	_aCommunicatie. _2gtt _996532
650		6	_aCommunication en marketing. _996535
650		6	_aPublicité. _996537
650		7	_aAdvertising. _2fast _0(OCoLC)fst00797511 _996528
650		7	_aCommunication in marketing. _2fast _0(OCoLC)fst00870196 _996524
700	1		_aBaack, Donald. _996538
776	0	8	_iOnline version: _aClow, Kenneth E. _tIntegrated advertising, promotion & marketing communications. _b2nd ed. _dUpper Saddle River, N.J. : Pearson Prentice Hall, c2004 _w(OCoLC)676864124
907			_a41073 _b11-20-14 _c11-20-14
942			_cBOOK _02
998			_aaudmc _b11-20-14 _cm _da _e- _feng _gnju _h0
945			_g0 _i5118767 _j0 _laudmc _o- _p166.00 _qc _r- _s- _t1 _u2 _v0 _w2 _x0 _yi15690398 _z11-20-14
999			_c41073 _d41073