000			02174cam a2200397Ia 4500
001			ocn868851879
003			OCoLC
005			20240430145523.0
008			140122s2014 enk 000 0 eng d
016	7		_a016548201 _2Uk
019			_a855046541
020			_a9781780671192 (pbk.) : _c35.00
020			_a1780671199 (pbk.) : _c35.00
035			_a(OCoLC)868851879 _z(OCoLC)855046541
040			_aSITPL _cSITPL _dBTCTA _dBDX _dUKMGB _dYDXCP _dCDX _dHF9 _dZCU
049			_aTSAA
050		4	_aHF5823
050		4	_aHF5823 _b.S67 2014
090			_aHF 5823 .S67 2014
090			_aHF 5823 .S67 2014
100	1		_aSorrentino, Miriam. _911332
245	1	0	_aCreative advertising : _ban introduction / _cMiriam Sorrentino.
260			_aLondon : _bLaurence King Publishing, _c2014.
300			_a240 p. : _bill. (chiefly col.) ; _c26 cm.
500			_aIncludes index.
505	0		_aIntroduction -- The business of advertising -- The development of advertising -- A branded world -- Starting a conversation -- Thinking of what to say -- How will you say it? -- Crafting your ideas -- Executing the exectuions -- Clonclusion -- Glassary -- Conpetitions -- More info -- Picture credits -- Thanks -- Index
520			_aCreative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the worlds leading figures in advertising and is illustrated with numerous examples of award-winning work. -- Back cover.
504			_aIncludes bibliographical references and index.
650		0	_aAdvertising. _9160817
650		0	_aAdvertising agencies _xManagement. _9160818
650		0	_aAdvertising _xBrand name products. _9160819
907			_a40704 _b07-13-14 _c07-13-14
942			_cBOOK _00
998			_aaudmc _b07-13-14 _cm _da _en _feng _genk _h0
945			_g0 _i5114404 _j0 _laudmc _o- _p130.00 _q- _r- _s- _t1 _u0 _v0 _w0 _x0 _yi15683928 _z07-13-14
999			_c40704 _d40704