000			03100nam a22004338i 4500
001			40433
003			DLC
005			20240430145501.0
008			130722s2015 nyu b 001 0 eng
010			_a 2013029032
020			_a9780415660358 : _c160.00
020			_a0415660351 : _c160.00
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHM1221 _b.P38 2015
069			_a09951464
090			_aHM 1221 .P38 2015
090			_aHM 1221 .P38 2015
245	0	0	_aPathways to public relations : _bhistories of practice and profession / _c[edited by] Burton Saint John III, Margot Opdycke Lamme, Jacquie L'Etang.
250			_a1 Edition.
260			_aNew York : _bRoutledge, _c2015.
300			_apages cm.
490	0		_aRoutledge new directions in public relations & communication research
520			_a"Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to believe in and adopt a course of action. The emergence and establishment of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized and technical form of wielding influence. The result was an overemphasis on practice that explained public relations' ascendancy as an evolution and refinement of persuasive communication tactics. This volume responds to such simplistic, largely corporate and American, approaches by expanding the framework for understanding public relations history. It investigates broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures at different times in history and in different places. With its unique multicultural emphasis, it helps shift the paradigm of public relations history away from traditional methodologies and assumptions. Pathways to Public Relations provides a synthesis of a complicated arena that no other edited volume has attempted. With its wide range of historical perspectives and multiple levels of analysis that fully contextualizes public relations, this book showcases a range of cultural and contextual aspects from a diverse range of historians active within the public relations field"-- _cProvided by publisher.
504			_aIncludes bibliographical references and index.
650		0	_aPublic relations. _9159872
650		7	_aBUSINESS & ECONOMICS / General. _2bisacsh _9159873
650		7	_aBUSINESS & ECONOMICS / Public Relations. _2bisacsh _9159874
650		7	_aBUSINESS & ECONOMICS / Industries / Media & Communications Industries. _2bisacsh _9159875
700	1		_aSt. John, Burton, _d1957- _9159876
700	1		_aOpdycke Lamme, Margot. _9159877
700	1		_aL'Etang, Jacquie. _9159878
852	1		_9P160.00usd
907			_a40433 _b06-02-14 _c05-28-14
942			_cBOOK _01
998			_aaudmc _b05-28-14 _cm _da _en _feng _gnyu _h0
945			_g0 _i5111354 _j0 _laudmc _o- _p600.00 _q- _r- _s- _t1 _u1 _v0 _w1 _x0 _yi15680368 _z05-28-14
999			_c40433 _d40433